[citation][nom]kelemvor4[/nom]But that would also leave them with 80,000 fewer potential sales in addition to costing the same money.[/citation]
You miss my point, think of the press coverage alone. Not to mention the best marketing of all, word of mouth. So my comment (which was thwarted with negativity) was if they gave it away, it would be a much different marketing tactic with potentially a better end result in what I see in the above article.
Marketing ROI is one the most difficult to track, but I would take to news about HP giving away that many laptops to maybe, schools, as big news and a huge positive impact on the future purchases of HP products (not just laptops). That was my point in the whole "give it away" as a way to generate product awareness more effectively than the cost of the above.