@Kamen Rider Blade Just a few thoughts on the matter. First, the new Zen 3 chips are pulling 20 to 60 watts less than the 10900K (105 for the 5800X, 5900X, and 5950X, 65 watts for the 5600X, and 125 watts for the 10900K), granted that is at rest, yet they max out around 142 watts due to the limitations of the AM4 socket, and hence, motherboards. Watts is not a true indication of the heat it will generate, as other things come into play, such as die size, and in the case of the Zen family, how far apart the different chiplets are spaced, yet as a general rule of thumb higher watts means higher heat.
Would a Threadripper 3960 be a good choice for you? The Threadripper series is designed for the High End DeskTop (HEDT) market. Or how about their Epyc server chips - designed for what you are talking about - 24 hours a day x 7 days a week x 365 days a year, air cooled, mounted in a rack. In the phone industry they used to speak about the five nines (99999) of uptime, meaning that their equipment was so reliable that it would only be down for less than 6 minutes a year (60 minutes * 24 hours per day * 365 days per year = 525600 minutes per year, and then 99.999% of the time the equipment would be running, so it would be down for only 5 minutes and 16 seconds (I rounded up) or less). I have not seen the results of the uptime for an Epyc server chip, yet at 280 watts, and being a server that is air cooled, the cooler and fans have to be doing well for the five 9s of uptime.
Companies used to perform 72 hour burn-in tests, and if anything was going to fail it would be then (or five years down the road after the warranty ran out). So many people want to be able to order a custom PC, have it built and shipped the next day, that you don't hear about the burn-in tests in advertising like you used to.
A little research and you can find a good air cooler and thermal paste. Just make sure that the case you place the chip in has good ventilation, that can affect airflow more than the fan on the cooling fins of the cooler.