Allow me to set some things straight. AMD was started by a guy named Jerry Sanders. Originally, IBM demanded that Intel have a second source for cpus, (common practice then) and Intel had to share the mask rights with AMD. This gave AMD legal right to produce 286 and 386 compatible cpus. Intel managed to break off that agreement with the 486 class cpu, and AMD resorted to a "clean room" reverse engineer to get coded up. Then, Pentium class cpu, countered by the awful AMD K class. What is happening now, has happened again and again and again. For a while, Cyrix was in the mix, now out. AMD has always survived by being lower price, only exception was launch of the Athlon, which was finally superior to the Intel offering. Well, now they are back at it. My guess is AMD now has leverage that Intel doesnt have, in that they purchased ATI. This puts them in better shape than ever, having a 2nd revenue stream, and access to the technology, with the ability to integrate... Dragon is a great example. All these CPUs are more than enough for the average person, and when the cost gets attractive, manufacturers will go that way. And have. AMD is in great shape at the ground level, and are in good shape on high end systems also. Intel has been in steady decline since Andy Grove left, still has superior resources, but if they haven't delivered a knockout blow in the 19 years since I was selling AMD 386-40 powered machines, they wont do it now.