Guys, you can say all you want about this, but at the end of the day, people, whether positive, or negative, talk about the Blue Men, and hence the ad campaign is a success, it raises awareness in the Public domain. Their theatre shows are brilliant. At the end of the day, if people recall the ad, mission is accomplished. I live in Europe, and AMD is essentially anonymous, the only place you see them advertised is on one of the crappier sport channels. They would do well to learn a few tricks from intel on marketing.