We are discussing this article and these are the prices that are listed in it.
Now if there are retailers that need to get rid of old stock that is a different matter all together, right now on pcpartpicker there are 4 retailers that are below 400 and 3 that are at or even above msrp.
Just because some people can get it cheap doesn't mean that that is the going price.
https://pcpartpicker.com/product/qtvqqs/amd-ryzen-7-5800x-38-ghz-8-core-processor-100-100000063wof
The cheap price is the going price. No one is going to go on PCPartpicker and make the decision to pay upward of $65 more for their processor to get it from one of those other retailers. Newegg, Amazon and Walmart are three most popular online stores there, and they all currently list the 5800X for $384, and B&H's pricing is within a few dollars of that.
Adorama is a camera company, whose main business isn't even PC hardware, so no one is going out of their way to buy a CPU there. MemoryC is a company specializing in storage components, and is a European business that as far as I can tell only recently expanded into the US. Again, no US shoppers are likely to buy there unless they happen to have the best price for a component. Best buy is the only really "recognizable" US store currently selling the 5800X for its original MSRP there, but they're better known for their brick and mortar stores than their online presence, and they have never really struck me as having particularly good prices compared to the competition. So, $384 is the current going price online in the US, as that's what the vast majority of US Shoppers will be buying this hardware for at the moment. MicroCenter is even selling the 5800X for $330 in-store, just $30 more than the 12600K, though without many locations, their prices won't be relevant to most. But it could be indicative of where 5800X pricing might be headed soon.
I do feel the 12600K is priced reasonably well relative to the competition, and that the Ryzen 5000 series wasn't all that attractively priced at launch, and could still be priced better, but platform costs included, the pricing of the two currently ends up fairly similar for a similar level of performance. The price-to-performance situation will likely improve on Intel's side as more parts are launched in the coming months, but we will likely see improvements from AMD soon as well, both in the form of reduced prices on existing parts, and new models early in the coming year.
Psssst ... Somebody let Tom's Hardware know that upgrades in CPU performance mean next to nothing while graphics card prices and availability are near "unobtanium" levels ... in fact, it's comical that the availability of silicon for motherboards and CPU's has been virtually unaffected yet GPU silicon is no where to be found.
The main thing affecting graphics card pricing and availability has been cryptocurrency miners, just as it was a few years back during the last crypto rush. Though this time the effects are a bit worse and could potentially last somewhat longer due in part to the more limited supply constraints.
As for CPUs, Intel manufactures theirs at their own fabs, so they shouldn't need to compete with others for manufacturing capacity. And for AMD, the 7nm chiplets they use for most of their current desktop processors are quite tiny compared to what's used in a graphics card, and they are likely making significantly more profit-per-wafer off their CPUs than their graphics hardware. However, there are signs of shortages even there, namely in the complete lack of current-generation AMD CPUs below the $300 price point for the last year. AMD has also needed to fulfill contracts for console chips built on the same process, and those are combined CPU/GPUs, roughly comparable in size to the graphics chip in a 6700XT (The Series X being a little bigger and the PS5 a little smaller) and on average several times the size of the 7nm chiplet used in a 5800XT. It's estimated that more than 20 million current-gen consoles have been sold to date, so that's a lot of 7nm production going toward console hardware.