just because you say doesnt meen so. Does amd already have a planed out core? I bet not, and also who knows how long it will take them to make another core from the ground up again (K10 will be next i guess, since K9 is the dual core series!?) But since there is no release, and no, its not because its trying to increase hype (cause the logic of the new core would have been released a while ago if so) its because they have no idea what its going to be based on and what its going to be like, there just working on the AM2 and the quad core for the socket F boards.