First, I scoffed at the idea of a silly ipad stand being a kickstarter project AND being posted on Tom's Hardware.
Next, I watched the video and thought: hey that's a pretty decent stand!
Then, I looked at the price: $70 pre-order price. $5-$10 is about the right price to pay. $20 would be a bit steep. $70 though? That's insanity!
Finally, I read the comments and was reminded that is is an accessory for an iProduct. Getting reamed is part of the deal.