If you get away from the idea you need Ray Tracing in games, AMD provides alternative products to Nvidia.
If then you get away from the idea that you need an Intel CPU for gaming, they also provide alternatives to Intel products.
I have no doubt that people will once again buy RTX 5000 GPU's just because it's in their head they need to upgrade. Nvidia is very good at marketing their products and making consumers believe they need their technology. That is the only area where AMD is really lagging when compared to Intel and Nvidia.
Is RT really something we don't need? Or is AMD simply not interested in doing it properly? Because the way I see it, Nvidia has GPUs that are providing higher RT performance while using less power than AMD.
Nvidia's GPUs are certainly overpriced right now at every tier, but AMD's are only slightly better price/performance for rasterization, use more power, and lack features like proper tensor/matrix cores and more robust RT hardware.
Intel went after Nvidia with rasterization, RT, and matrix hardware — the trifecta. AMD keeps saying, "you don't really need RT or matrix for games..." And at some point, it will be truly wrong and there will be even more AI and RT stuff that just doesn't run as well on AMD. RDNA 4 better reprioritize RT and AI if AMD wants to stay in the (GPU) game.
In a way it's instilled in many consumers heads' that only Intel/Nvidia make good gaming products.
If you 're consistently being better that your competitors for more than two decades, then people start to believe you 're always better, no matter what.
It's called perception.
In order for that perception to change, AMD have to try and do the only thing they persistently avoid doing: create a better flagship card than Nvidia.
It's gonna be costly, no doubt about that, and it's gonna be bought by a small number of consumers. But it's not about the sales: it's about sending a message, that you can still maintain a dynamic presence on the GPU market.
With a ~20% market share, AMD are getting closer and closer to being reduced into a non-factor in the GPU realm.
And that's nothing but bad news, for every consumer out there.