Well EVGA,Gigabyte,Msi,XFX,Asus,Zotac are all good.
Looking at some options,keeping newegg in mind,could you look at these,
http://pcpartpicker.com/parts/compare/evga-video-card-04gp43973kr%2Cpowercolor-video-card-axr93908gbd5ppdhe%2Czotac-video-card-zt9010610p/
from the two gtx 970's is only the Zotac available at the moment,but i think it's a good option,i like the triple fan cooler.From the EVGA are similar options available,but not for the same price and performance differs (very) slightly due to different clock speeds.
The r9 390 seems to be the best choice price/performance wise though,that's why i included it,it doesn't come with the free game (limited offer) though.It uses a lot more power so maybe something to keep in mind as well.You'll need to have 8 pin pcie connectors for this one.
Maybe look with the pcpartpicker yourself as well.I haven't checked Newegg,the site,itself,maybe there are more offers to find.
Make sure that your case can handle the longer gpu's.
Using pcie 2.0 will be fine with these gpu's,no worries there.