Doesn't seem like a good idea for Microsoft to do brick and mortar. They've never tried this before and it seems like they keep trying to jump into things without thinking it through as much as they should..
From a strictly marketing standpoint, I'm not really sure what they are trying to achieve with Microsoft stores. They already have significant market penetration (to put it mildly), and their brand name is practically a household word. I can't really see what would compell someone to got to a Microsoft store as opposed to just going to Walmart or Best Buy, Newegg (for online shoppers).
[citation][nom]ssalim[/nom]Why? Can't they save money (lol, like they need to) by selling online?[/citation]
I think the ideea behind a real store is to reach out for the consumer, for the casual buyer to pass by the store in a mall and have "microsoft" pop into their face to be even more popular (if you can get any more that this)
i think it's great. the normal guy or girl on the street doesn't go to toms hardware for information and reviews on pc stuff, or build their own pc. they buy whats in a box on a shelf in a big retail store that looks good. this is that opportunity. win7 in a big cool white box. when joe schmoo walks into best buy he sees two things, apple stuff and every other goddamned pc maker on the planet with m$. their is no brand loyalty, just servitude beacuse thats what a pc comes with. like it or not. this will help give people brand loyalty to m$. that sense of being in the club, like apple people have had for so long. a pc is a pc, generic.a box with some wires inside.apple seems special beacuse of whats inside, the OS.the stores don't have shit to do with the actual product. it's the image that it represents. now i wanna see some goddamned white 7 stickers on the back of vw jettas dammit!
I'd definitely go to an MS store if there as one near me, at the very least out of curiosity. Additionally, I think there is a lot of MS stuff that lends itself really nicely to stylish live presentation. I know I would not mind seeing Zune in action or some cool computers with Windows installed on them. The key to their success is if they can manage to make the store truly cool and stylish. Knowing MS marketing department though, there is a good chance that it will end up looking like MS corner of Best Buy.
i'd go to it. i went into an apple store waering a "i love PC" shirt and the manager just looked at meh weird. so w/e it wouldnt be anything too special but definetly handy for accesories when i need em
[citation][nom]impulse fire911[/nom]i'd go to it. i went into an apple store waering a "i love PC" shirt and the manager just looked at meh weird. so w/e it wouldnt be anything too special but definetly handy for accesories when i need em[/citation]