The problem with that is that everyone's tastes and budgets are different.
But some points to help you sort through all the information:
1) At the begining, ignore vendors and stick to the chips. Performace numbers are essentially the same across all vendors. So, you won't get an instance where one vendor's 6800 puts out the same performance as another's 6800 Ultra.
2) Determine what games you want to play, with what options (resoution, detail settings, etc.), and how 'smooth' a a play experience you need. So for example, if the most recent game that I'm planning on playing is D2, there's no point in me even bothering to consider a 7800GTX. Conversely, if I'm planning on playing Doom 3 at 1600x1200, there isn't much point in looking at the ATI 9x00 or nVidia 5x00 series.
Just as a point of reference; under 20 fps is considered 'unplayable', 30+ is considered playable, but you could hit points of choppiness, and anything above 60 fps won't be truely noticable (people will argue with this, but that's only when you're at the extreme level).
3) Determine your budget; this is the biggest determining factor. Two price points to have: Your prefered budget, and you absolute limit.
Also, as part of your budget, you should have a general idea about how long you want the card to last and what you're time-fram for upgrades is. Next upgrade going to happen in 6 months or 2 years? The longer it's got to last, the higher up you may want to go now (assuming you want to play future games).
4) Read reviews. Now that you know the games you want to play, and the budget you have, start to hit up reviews of cards playing your games and see how they do. Build up a list of about 5 - 10 cards that you are considering that meet your requirements.
5) Price your cards. You are still ignoring vendors here. Just find a middle-ish price for each chip type onw your list, and expect about a $30 +/- variation on that price between vendors.
6) Pick your chipset. Take your budget, pricelist, and performance numbers and pick the GPU that's best for you
7) Now that you've figured out the GPU you want, go back and start pricing that GPU among each of the vendors. Who's got the cheapest card? What software comes with each, and which of that software do you want/need? What about pereferals (i.e. just found out that the XFX 7800 comes with a USB game pad 😀 T-shirts are also popular)? What about warranties?
Once you're done that, you should have the right card for you.