"AMD should increase production to restore the price to original levels"
its not amd, its the online retailers ( for example, newegg). these stores are charging more because everyone is buying them, mostly for scrypt mining. i know i just ordered a 290 reference edition and i cant wait to start mining with it, im assuming to make about 10 dollars a day on this card, so within 2 weeks the price increase will mean nothing to me. not to mention its a beast graphics card. at least right now im not worried about the heat, since i can open my windows for about 40-35 seconds and cool down the room about 15 degrees, but i mean by the summer ill probably be invested into something more powerful, and energy efficient.