For all the people claiming this is for productivity and business use in workstation graphics, 3D, development, visual arts etc - 900 vertical pixels is HORRIFIC to work on when most 15" laptops support more. Modelling, animation, DTP, visualisation and even many code development apps crave real estate for tool palettes, controls, etc. It's not useful for me to have to move my mouse three feet to left or right each time I want to play with a menu or pick a new tool. Anyone doing anything visual these days (for screen display) is more often than not at least mastering in HD, even if it's going to SD for now. The only useful HD mastering happening on this monitor will be at 720p - which ... would just be stupid really for anyone who's got the money to afford one of these... I reckon this will only be fun for playing the games that support this kind of aspect ratio / resolution..