New AMD CEO: We Need to Become Predators

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[citation][nom]gmarsack[/nom]AMD's new Slogan:"Hey kids, wants some candy?"Oh wait.. wrong kind of predator.[/citation]
Actually, it's also the right kind. In Predator 2, some kid sees the Predator and asks him if we wants some candy. The Predator then repeats it later on. lol.
 
[citation][nom]burnley14[/nom]Aaaand because you're giving me $1 million a year to be here, plus bonuses.[/citation]

Pretty much. Thing that he doesn't understand is that running a CPU/GPU business is nothing like running a PC OEM.

Its not easy to just jump on top. It takes a lot of R&D and good engineers.

Lets see what he can do for $1 million a year. I will give him one year and then pass judgement.
 
[citation][nom]alidan[/nom]i dont like this. i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.and who will they unload the cost onto? what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)please tell me that im not the only one here who sees potential for the amd i support to die.[/citation]
You must be a real winner with this attitude! "Don't try this, you might fail."
 
He talks the talk, but you need to remember that Intel is vastly bigger than AMD, so it is unlikely he can walk the walk because in reality that is out of his hands.

AMD really only exists because Intel needs them to. (anti-competition laws) If Intel wanted to get rid of AMD, they could sell CPUs at a marginal profit, or even undercut AMD's CPUs completely.
 
I don't have any problems with what he's saying in words, but if you read is body language starting at when he talk about is past job, too bad that you can read that he does not believe in what he's saying.
 
That's a marketing plan. Not a "solving internal problems" plan

Alan Mulally fixed Fords internal problems after years of Ford treating it like a marketing problem. And now look at them.

AMD has a problem getting product out the door. They had no such problems with Athlon XP's were competing against P3 and P4 models. They made a superior product. End of story.

They fixed the Radeon side of things. Now they need to desperately fix their CPU department.
 
[citation][nom]dark_lord69[/nom]ok...One thing AMD has going for them is thier experience within the graphics department. If they can combine a 6990 like GPU and a 6 (or 8) core high speed CPU that runs faster than an i7 on one chip with a low price then they could really give Intel and nVidia a run for the money.[/citation]
Wow. A 6990 GPU with a Hex core on one chip WITH a low price point. Wonder why I never thought of that. Duurrrr. By the time they come out with a chip that powerful, compact, and low pricing, it will only be relevant in mobile gaming devices. Which brings up more problems. Now they have to somehow make it power-efficient and have good heat dissipation.
 
I think he's on the right track. AMD should have been more aggressive in taking advantage of Intel's B2 chipset problems and nVidias yield problems. Even so will they be able to keep up the product advancement they had under Dirk, or will they end up with another Phenom after Bulldozer?
 
AMD is fine with their R&D IMHO. Their problem has USUALLY been ADVERTISING. They don't. They need to.

Even if you make the best widget ever, if Joe Consumer doesn't know the widget even exists, let alone that it is the most amazing, life changing widget of all time, Joe Consumer WILL NOT BUY IT...
 
[citation][nom]alidan[/nom]i dont like this. i dont want amd to be a predator. because that means that they will venture into waters not tested and fail, allot, before they succeed.and who will they unload the cost onto? what i want them to do is innovate and remain a viable option. i want them to be an open option, i don't want them to close systems off for amd only (think what nvidia does constantly)please tell me that im not the only one here who sees potential for the amd i support to die.[/citation]

i think this is really HP's CEO talking here. has to be because he sounds like the type who gives up on products easily and then drives a company into the ground.
 
[citation][nom]arson94[/nom]Are you kidding me? This is fantastic news. For AMD to provide this innovation you long for so much, it takes an R&D department with money and other resources to pump into it. To be able to acquire those resources requires gaining market share, taking profits that once belonged to your competitor for yourself. To get this market share from someone that's so far ahead of them at the moment, they'll need to get a little rough, cut-throat even.Don't get me wrong though, it could always backfire on AMD as well. But so can just about any business strategy. I know there's plenty about successful business models/strategies that I don't even know enough about to not even have a clue. But f*** that, I'm excited to see if AMD will take the Predator approach. I want them too. Game on b*tches[/citation]

i like amds approach to open solutions, if they step out of that and over to closed, you have to use out products or you xont get XXX that we are pushing, im going back to intel and nvidia out of spite, and hope that my vote means something to them and they stop.

[citation][nom]zak_mckraken[/nom]You must be a real winner with this attitude! "Don't try this, you might fail."[/citation]

its calculated risks. amd can lag a bit behind intel, and reap benefits, by staying mid to low end, and just giving intel the retardedly expensive high end, amd should focus on the gpu, and more specifically, a tessellation engine that allows for full world tessellation. if you cna be the be all end all of the gpu world, and thats honestly what tessellation will do, than focus on the cpu. they are closer to the gpu end than they are the cpu, and i honestly cant see the cpu mattering all that much with the next sony or microsoft console, but i can see the gpu being a HUGE thing that would need to be upgraded in the pc's of today. the moment that consoles get announced/produced pc gpu sales are going to skyrocket, and they are closer to dominating that market than they are cpu.

i mean unless bulldozer is immaculate, and puts intel to shame, i would rather the cpu side coast, there is always room for a cheaper cpu, and focus on the gpu side.

[citation][nom]captaincharisma[/nom]i think this is really HP's CEO talking here. has to be because he sounds like the type who gives up on products easily and then drives a company into the ground.[/citation]

you want to see amd use underhanded tactics to try to drive sales like intel and nvidia use?

you want to see a closed system apposed to open solutions?

i dont, and the way its said points to this may be the case. i do hope im wrong.
 
[citation][nom]LORD_ORION[/nom]He talks the talk, but you need to remember that Intel is vastly bigger than AMD, so it is unlikely he can walk the walk because in reality that is out of his hands.AMD really only exists because Intel needs them to. (anti-competition laws) If Intel wanted to get rid of AMD, they could sell CPUs at a marginal profit, or even undercut AMD's CPUs completely.[/citation]


Same reason Microsoft invested money in Apple when they were failing. To keep the anti-trust laws out of their way.
 
[citation][nom]GeekApproved[/nom]Competing with Intel in desktop cpu's is AMD's last priority, hence the delays.They have moved into many other markets and are doing very well. Shipping over 12million APU's in the 2nd quarter alone.The desktop is dying, and you really don't need a super fast cpu anymore, just a good graphics card. AMD is making a smart decision by putting most recourses into new products and less into competing in desktop cpu's.[/citation]

And you're calling yourself "GeekApproved"? Pfff
 
[citation][nom]doron[/nom]And you're calling yourself "GeekApproved"? Pfff[/citation]

When is the last time you bought a hexacore Intel chip and matched it with 512MB of RAM? It's all about balance.

GeekApproved is smart enough to realize that most current CPUs are powerful enough to satisfy most demands for most people. The GPU is where there is room for advancement, and that is a race that AMD can win.

If you don't appreciate the notion that some parts matter more in the scheme of things than other parts, well... Personally, I remember when one mobo could outperform another one, now they are so fast you don't notice the minute difference in performance and the choice comes down to features. All computer components are headed this way, but the CPU will get there before the GPU does.
 
[citation][nom]jacobdrj[/nom]AMD is fine with their R&D IMHO. Their problem has USUALLY been ADVERTISING. They don't. They need to.Even if you make the best widget ever, if Joe Consumer doesn't know the widget even exists, let alone that it is the most amazing, life changing widget of all time, Joe Consumer WILL NOT BUY IT...[/citation]

I completely agree. I think that goes for most pc gaming products.
 
it's almost laughable when people say AMD cant compete against Intel, thats more then obvious, it's not because AMD are not competitive, it's because Intel are anti-competitive. Doesn't matter how brilliant a product AMD releases they will never get maximum market penetration because AMD capacity is significantly smaller than Intel, for AMD to really make inroads they would need to crack the OEM market which Intel police with an iron fist, and Intel does not penalize uncompliant OEMs by raising prices, they use things like we have an inventory shortage and are unable to supply you with your quota of chips this quarter, the inability to assemble and sell systems is more financially damaging than an increase in component cost and AMD does not have the capacity to fill the order at numbers that Intel maybe withholding

even if AMD produced the best CPU alive and out sold all their capacity, it's still a drop in the ocean compared to the number of units Intel is shifting

given such a hostile environment it's a small miracle AMD can even develop a product that is comparable to Intel's offering let alone make technological break through like they do

i would like to see a more aggressive AMD, to me a more aggressive AMD would mean taking more risk to try and develop products with untested technologies, it's the only way they can increase their market presence (as opposed to market share)
 
[citation][nom]figgus[/nom]When is the last time you bought a hexacore Intel chip and matched it with 512MB of RAM? It's all about balance.GeekApproved is smart enough to realize that most current CPUs are powerful enough to satisfy most demands for most people. The GPU is where there is room for advancement, and that is a race that AMD can win.If you don't appreciate the notion that some parts matter more in the scheme of things than other parts, well... Personally, I remember when one mobo could outperform another one, now they are so fast you don't notice the minute difference in performance and the choice comes down to features. All computer components are headed this way, but the CPU will get there before the GPU does.[/citation]

1. High end components for the end-user were, and will be, always intended for a niche market.

2. Cpus have enough processing power for office use, yes, but there are many ways to improve - Mainly performance / power and overall cost per cpu (Imagine the most powerful cpu today, at 100$ and with mini-itx power / heat requirements in a couple of years). Also most people own monitors at a resolution of 1080p and below, so when higher resolution monitors (amoled and holodecks anyone?) will be available at a mainstream level gamers will thirst for higher end components (cpus as well). I can also guarantee that power users and professionals around the world are very happy with the price / performance cpus offer today compared to the past.
My point is there's always room for improvement and desktops will always stay relevant. Innovation is part of the equation.
 
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