Hey there friends,
Some follow-up on the great feedback so far to give you a bit of insight on how the process of redesign unfolded.
Firstly, the usability team looked at what was most frequently clicked on the older page. We learned that the forum section, while being relatively small, had a great many clicks. The bottom articles in contrast were hardly ever clicked at all. This informed the early portion of the redesign goals, with the target of boosting ease of access and page usage.
Much of our initial feedback from you was focused towards displaying more content at the top of the page, without the need to scroll as much. Additionally, the request to display fresher, more dynamic content near the top was also a major request, and this is why we moved the chart icons down.
Faster page loading was a big, big request and we've pushed to optimize as much of the page as possible.
Persistence of style (to avoid abrupt, revolutionary alterations) was kept in mind, and we didn't really attempt to rethink elements which were already working and that our users enjoyed. As I mentioned in an earlier post, this is just one part of a series of projects that we're undertaking to improve user experience on the site - and we'll ask you for the same level of feedback to inform those undertakings as well.
We set up three different betas, each released every 2 weeks and incorporating as many elements of user feedback as we could, while keeping the site functioning. One of the only issues we couldn't push forward on was completely eliminating the ads - though we did reduce the size of the rectangle ad to 300x250 as opposed to the earlier 336x280. The position they are in is similar to the previous site design and are required to help keep the site staffed and pay for bandwidth costs.
Deriving consensus during the three beta stages was tough, and what you see is the result of that endeavor. I strongly encourage you to continue providing your constructive feedback on the page and on other areas of Tom's you'd like to see improved. It helps guide our efforts.
Thanks!