nVidia is basically pre-release countering VEGA and forcing it to sub $499 price with the release of 1080Ti at $699, effectively blowing a big hole in AMD wallet before VEGA even hit the market. I would have payed money to see AMDs face when reality hit them, the ultimate punishment for dragging out the VEGA release like forever. Genius move by nVidia and cheaper gfx card for us, win for all except AMD.
And that's not all, you can buy 1080Ti next week, where is VEGA or even a simple thing as a release date for AMDs elusive power card. VEGA release is at least 2-3 months away during that time nVidia will eat up the market with 1080 $499 and 1080Ti $699 so when VEGA comes there will be only crumbs left.
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