MrN1ce9uy :
The Strix 970 I had had a noisy fan that needed replacing. I think it's shameful for such an expensive card.
I'm sure there are always cases where some people get a lemon and usually those people are the most outspoken on forums like these. It sucks that you had an issue with your 970 STRIX but that doesn't make all ASUS STRIX cards bad.
turkey3_scratch :
Warmacblu, it's because they don't cool the VRMs and memory well.
Okay, thanks. Is this actually vitally important though? I've owned plenty of GPUs that have lasted well over 5 years that did not have the VRMs and memory cooled directly. Sure, ASUS should have probably included the extra cooling for the asking price but if the core temp doesn't even reach 70C during prolonged gaming sessions while boosting to 2,000MHz is it really necessary?