TJ Hooker :
This doesn't really make sense. First off, every partner card still has an Nvidia-made GPU in it, so Nvidia makes money regardless of who sells the card. Secondly, if Nvidia wanted to sell more cards, they could just limit how many GPUs they sell to partners. Hell, Nvidia could cut out partners altogether and sell every card themselves if they wanted to, but they obviously don't.
The idea that this is a ploy to muscle into the VGA market at the expense of the partners doesn't really add up.
No, no and no. You misunderstood nearly everything I said and missed the point altogether.
Nvidia does make money from partner boards as its Nvidia GPUs that sell. I never said Nvidia makes no money from partner boards.
What I said is that Nvidia makes even more money with this "Founders Edition" scheme. Its not doing it at the expense of partners, partners will still make money as usual more or less (maybe a bit less).
But by releasing ONLY Founders edition earlier than the partner boards and pricing them 100 dollars higher, and cutting the middleman they do make more money.
I dont know how obvious it can be.
Nvidia even named its reference boards "Founders Edition" to appeal to consumers even more. Its a simple idea, but why not? If it works it works.
Sure, maybe in the future we will see Nvidia even more aggressively trying to sell its Founders Edition cards, but for the time being, this isnt a typical launch, and even someone as stubborn as you cant deny that.