Actually, no, it doesn't smell like trouble for AMD. If anyone thinks that a $1000 card, no matter how good, will sell more than the cheaper, low/mid end cards, they're wrong. This card won't hurt AMD whatsoever even if AMD didn't make a 7990. Besides that, this is also a highly VRAM bottle-necked card (both capacity and bandwidth), so it might not even be a good card for what it is at all.