personally i'm an nvidia fan and have been for quite some time. i only owned an ati card ONCE and i will NEVER again own another. As far as what's going on with releases, i think it's great for consumers who buy vid-cards every couple of months. Also, being the manager of the most prominent computer store in NE PA(not that that means anything spectacular), nVidia seems to be controlling the market right now w/ATI being the underdog. Very few of my customers will get ATI graphics cards unless swayed that way by one of my guys that's an ATI nut. I have built computers that are hardcore gaming machines and NEVER have any one of those customers requested ATI. Now, this is not to say that ATI is inadequate, because they are not, but more games are optimized for use with nVidia GPU. i believe what eVGA said on the promotional stuff they sent to me which stated "One Day Every GPU In The World Will Be Powered By nVidia, And eVGA Will Be There When It Happens"