80+ Gold or bronze is a voluntary certificate. It's just saying that the psu is somewhere over 80% efficient at 20/50/100% loads. Has absolutely nothing to do with how good a psu really is. I'd take a Seasonic bronze unit over a thermaltake gold any day of the week. Or vice versa I'd take an Evga gold2 over a thermaltake bronze. There are several bronze units, xfx, Seasonic, SuperFlower, Evga b2, Antec HCG-M that are much higher quality of design, performance, build and reliability than any gold or platinum on tier3 or below.
Companies will throw 80+GOLD at you, because it sounds so much better than 80+Bronze, when reality is its still a hunk of junk with an exaggerated title.