News Publishers face 20% game revenue reduction if Denuvo DRM is cracked quickly, according to new study

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JTWrenn

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Aug 5, 2008
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No, my statement was to not play it at all.
Not buying, not pirating....ignoring it completely.
If I wasn't clear....
How does not playing it all do anything to the publisher vs playing it but not paying for it? Not trying to say pirating is fine or good or anything there just....how does that hurt them more.
 
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Oct 16, 2024
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If developers take away from this is "Denuvo good" then that seems like a bit of a fallacy to me.

Denuvo is bad for performance and often hamper it by a lot meaning actually paying customers gets a worse experience than those that acquire a version illegally.

It would be interesting to compare DRM free games sales in general to Denuvo games in a study. It's not like DRM free prevents games from selling well, when we have games such as BG3 and The Witcher 3.
 

tamalero

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Oct 25, 2006
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The author of the paper in no way suggests that pirated copies of a game are equal to lost sales.

He quotes the CEO of Bohemia Interactive Marek Španěl:

He is claiming that it is likely that pirated players greatly outnumber legitimate purchasers, but no one is claimig eliminating piracy would convert those in sales. This is clearly evident from the recent success of Denuvo in preventing cracking - which clearly did not result in a huge increase in sales.

The methodology used by the author is to use statistical models based on the data of sales and proxies for sales (namely a combination of new reviews and active players) to compare the effect on sales over time dependent on whether the DRM of a game is cracked or not and when it is cracked.

He concluding remark was quite interesting:
Not talking about the author. I'm talking about the company execs.
Many love to inflate their numbers.
Anyone remembers the insane just outright ridiculous claims of monetary losses by the music industry when suing even an old retired grandmah?

I can count on one hand actually good games that had denuvo: dead space remake, resident evils remake(I think that had denuvo no?) and SMT/persona games.
The rest are pretty universally mid to bad, and it's those mid/bad games that would (potentially, I don't believe in corporate studies) suffer from denuvo being broken as people who give it a try and find out it's trash don't buy it. Note that most games that win many game of the year awards and are critically acclaimed don't have denuvo at all, yet sell great, cuz even pirates end up buying them, or if they aren't able to, they'd still recommend the games to all their friends, engage with the community and raise the community numbers that usually results in more free advertising.
Research done by proven neutral parties has proven that piracy doesn't hurt sales.
Meanwhile many of the same publishers that lump denuvo into every game are also the :get used to now own your games" which I answer with "get used to not see any money".


Wukong has Denuvo if I remember correctly.