Yeah, the actual Turing architecture is decent, as in the RT stuff is interesting, albeit having lots of teething issues. It's too expensive for my personal taste, but Nvidia have exposed an interesting technology and technique to a great amount of people this way and we'll hopefully see more and better ray-tracing in the future. The machine learning stuff seems like a big gimmick though... at least for gaming.
Yup, the TURING is kind of expensive, but someone had to start, and NVidia did exactly that by bringing hardware level support for RAY TRACING. RT is still in it's infancy stage though.
IMO, apart from all the above factors, it seems we are basically paying an
"early adopter" price for this new Turing tech/hardware, hence the premium. We all know Nvidia has totally changed the GPU arch as well, with the addition of new RT and Tensor Cores, and other design/pipeline improvements (memory/cache) etc. But to take proper advantage of this hardware, few games and software are currently out in the market. So basically the hardware won't get
fully utilized (if we think from this perspective).
Also, how well some of the upcoming Games will actually perform on a TURING GPU, with Real time ray tracing and DLSS, still remains to be seen. I think it will take at least another 2-3 years for this whole RTX technology to become mainstream.
As of now, few PC titles are going to take full advantage of this new RTX feature, provided Game developers also adopt and implement ray tracing, and DLSS deep learning AA in games as well. Still, it's good to see new Tech being released. With time things might settle down a bit, and the performance gain might be there when DLSS and Ray Tracing features are enabled.