Yeah that's the only reason i don't like the evga 670 ftw my friend has it runs a bit hot and louder then his brothers msi 670 pe the reason i like the msi 670 pe is because it comes with a large clock speed boost out of the box, making its default clock speed even higher than GTX 680 stock clocks.Personally i would be all over that Asus 670 TOP for its high factory overclock, improved cooler,heavily modified PCB, with an efficient VRM design to produce low temperatures, improved voltage regulation circuitry, much better ChiL controller , specially binned chip and voltage control and monitoring support that you won't find on most other non-reference cards. It looks aggressive to me and indeed is quite a monster let's keep it on the real not only does out preform all other 670's it does it without even breaking a sweat.Those are some of the reasons you'll see it get a 10.0 rating at techpowerup, something no other card has ever attained. Source: http://www.techpowerup.com/reviews/ASUS/GeForce_GTX_670_Direct_Cu_II/ Quote: "Overall the ASUS GTX 670 Direct CU II is the best card I ever tested. I simply can't find anything wrong with it".
problem is i don't see it being sold anywhere the non top is not the same and isn't on the same level it doesn't use specially binned chip