This article is absolutely terrible, with a total lack of objectivity in it whatsoever. It's less of a review and more of a pointless, childish rant.
Don't get me wrong, I'm not exactly the games biggest fan either; I was glad to be a part of the beta, and while I enjoyed it well enough, it just didn't feel enough like an Elder Scrolls game to keep me hooked. For fans of MMOs it's really just an iterative, rather than innovative, addition that offers more of the same; as an MMO it's not so bad, but it doesn't solve any of the real problems that other MMOs have faced either.
As an Elder Scrolls game though it's disappointing; it's a huge shame too as I was really interested in the main story, and loved how the war and guilds all tied into it (rather than being strangely unrelated elements like in other TES games). However, the gameplay just gets too dull over time, levelling doesn't feel very significant, and the online elements really ruin the experience; having other players roaming everywhere destroys immersion, especially when they're competing for loot and enemies, and making a mockery of boss-battles. This is especially annoying when the capabilities clearly exist to do things better; the handful of instanced (private) dungeons are far more enjoyable, and on the occasions where you do get private (not visible to other players) enemies out in the wilderness, it works well. I just wish players could get a more private experience, with only hub areas (cities etc.) showing other players to give a feel of habitation. By making players share enemies in the wilderness you get the multiple problems of broken immersion, struggling to find enemies to fight, and enemies that respawn too quickly, making you feel like you didn't achieve anything by fighting them.
So yeah, there's lots of potential, and it could still evolve to be a good game, but it needs to heavily reign in the intrusive online elements and focus on what makes TES games great by making levelling feel more worthwhile, and giving us a more fluid combat system.