While some gamers like Nvidia and other like AMD, and you can see their post insulting one another and touting their position is right, from reading the same data. There is one truth, however and the reason Nvidia is in the green and AMD is in the red is because of the history of ATI's bad drivers. I still have nightmares from those days. The majority of resellers in the market today do too. When they build a new rig it comes with a Nvidia, not an AMD VGA card. The fact that AMD has also fallen far behind Intel on the CPU performance in the market is also bad news. These are facts not "fanboys' propaganda. I used to have many more AMD customers then Intel in system sales, but that has changed to Intel in a big way. However AMD has never really taken much market share from Nvidia in the VGA market. Sure many gamers will flop from one brand to another over 1 FPS, and many tout AMD, but Gamers only buy one card about every 2-3 years. Resellers buy them every week and most are buying Nvidia not AMD, that is a fact. That is why Nvidia feels no pressure to lower its prices or rush products out, and why AMD does.
It seems AMD always fails to make the most of advantages that come their way. With the Haswell being the last socket-ed CPU line from Intel lets see if AMD can take advantage of that. Sorry off topic... I still think the 770 is a wiser buy right now, and I still see its price $50 lower then the 7970 GHz.