They work with any standard fans that don't have "closed" mounting holes where the mounting area is not open in order to pull them through. Those long Noctua mounts will work even with those though, as they are long enought to reach all the way through and then have enough to grab and pull through.
First, you pull them through the mount on the case, so that the big area goes flush up against the case, then, after aligning them and starting them through the holes on the fan, you pull them firmly through the holes on the fan until they also "snap" into place there as well.
"Pushing" them will do no good for installing in the case or in the fans. Pushing causes the rubber to "bunch" up and become too thick to get through the holes while pulling stretches them, causing them to become skinnier and allow them to pull through. Once through, when they relax, they are then too thick to pull back out much like how you can stretch your hand out and put it into a jar, but if you close your fist around an object, you cannot then get it back out. Raccoon trap theory.