Implying that an i7-4770K is little better than an i7-950 is just dead wrong for quite a number of games.
There are plenty of real-world gaming benchmarks that prove this so I'm surprised you made such a glaring mistake. Using a synthetic benchmark is not a good idea either.
Frankly, I found the article was very technically heavy were not necessary like the PCIe section and glossed over other things very quickly. I know a lot about computers so maybe I'm not the guy to ask but it felt to me like a non-PC guy wouldn't get the simplified and straightforward information he wanted.
You're wrong. The old I7s had much slower clocks, thats why the performance wasn't as good as the newer ones, and many becnhmarks would confirm that they are indeed slower. But when clocked similarly the difference is indeed incredibly small. The author of this article knows what he's talking about.
And here's proof (It's 3770k and not 4770k, but im sure most people would agree the difference isn't great between those two)
http://alienbabeltech.com/main/ivy-bridge-3770k-gaming-results-vs-core-i7-920-at-4-2ghz/5/