[citation][nom]anony8923[/nom]I don't understand how a company can have a review embargo in place after a game has officially been released in stores. How can you prevent a review? Anyone has the right to review a game and share all the secrets once it's been released. What can Blizzard do about it? Isin't that a way of censoring the press? Once something is officially released in stores it's fair game.[/citation]
I, and a few others commenting on the "StarCraft 2 Trashed by Gamers, Called Incomplete" article (which was taken down), don't believe it was an actual review embargo, or at least not the type many were lead to believe. Blizzard placed an activation key on SC2, preventing anyone from trying out the final version of the game until 7/27/10, including game reviewers. So where as reviewers are usually given a copy of a game ahead of its public debut, this time they had to wait until the day of its release like everyone else. And yes, game reviews take time. The game has to be thoroughly played through and analyzed, and then a review has to be written up. This can take days or even weeks. This is why there weren't any SC2 reviews on 7/27, and why even today they're still scarce. It's also why no one on the Tom's staff could give an answer as to when the "review embargo" would be lifted... lol.
So he wasn't referring to a "review embargo" preventing people from posting reviews of SC2, he was referring to the activation key that applied to everyone, including the Tom's staff. I honestly think it was just a slip of the tongue, a poor choice of words on the part of Kevin Parrish. I just wish I could credit the person who originally connected the dots and was drawn to this conclusion, because it wasn't me. But unfortunately the original article was spontaneously taken down without warning, or a formal retraction. Oh, and just so you know, a few sights have already posted either full or partial reviews of the campaign and multiplayer modes. Google it.