Yeah, interesting idea, but the noise level will likely be a problem. Love Gigabyte, but I think this might not be their best idea. Let's do a little conceptualizing. Let's say that they manage to get each fan here to run at max RPM but only ~20dba. That's an effective total of ~100dba. Compare that to three 120mm or 140mm fans that will push the same amount of air if not more while running at the same 20dba, for an effective ~60dba. My guess is that this design is all about the performance of placing those fans on the side of the card rather than how many fans there are. The card would probably look weird if they limited to only three or so fans on the side, so they went for a little better aesthetics, sacrificed a little on noise, and hope that not too many people have need to crank this thing up too much.