Thats exactly my point. Intel was able to better market thier chips, even when amd may have had competitive chips, so you never saw them gain any share. As far as them not being entrenched form the start, thats true, they did start out at the same time basically. Sure they made mistakes, althought they arent the only company that has made mistakes, they just did it in different areas. At this point, its almost a wash between the two, either one could potentially gain in the market. Even with the bad marketing practices at AMD, I still think they have a good chance of taking more of the market. AMD doesnt even need to relaly invest in some national promotional ad, all they need to do to make a significant inroad into the market is target its biggest base, the oem. Now Im sure MOST, if not all , have heard of AMD and probably used them at one time or another. Intel just seems to be sitting there, yeha they have thier usualy public marketing, but I dont see alot behind the scenes, I dont see the excitement form oem dealers. AMD can capitilize on this, and they are starting to do so. It may be a very slow move, small steps in the server market with IBM, Sun, HP; or gaining more ground with gateway buying out emachines, possibly bringing amd chips ot the mainstream. In the end, trying to market to the public is uselss at this point. Most poeple dont know and dont care if its intel of amd. If dell or gateway or soemone like that has a computer that is in thier price, they take it. In the end I see hwo things are now as a pretty level playing field, its open for AMD to make some moves, wether they will or not is anyone's guess. I mean AMD has been doing fine with what it has now, after making its frist profit in several months. Sure its not the ebst, compared to intel, but its good none the less and its time they built on thier new success. This year and the early part of next year is very important for AMD. If they can hold on to thier plans without delays, then it will be a very long wait to see how tejas performs next year for intel.