Well, judging from the timing of all this, Asus revealed it was "readying" the Strix in early June at Computex. They revealed the sales pitch as well as "pros" such as Auto Extreme fab and Super Alloy 2 components. It was about a month or so before we saw Guru3D release a review of the Strix, and even so, it was a few weeks before Newegg had them in stock. I'd say that if Asus is at the same stage with the Matrix now that they were in with the Strix in early June.... it'll be about a month from today before they come in stock, if the timing's the same. Hopefully we will see reviews on press samples in a few weeks.