I think their 3 year cycle is too short I think Windows 7 would last 5 years before needing a Windows 8 type O/S. They'll stop production of Win 7 earlier and drop prices on Windows 8 to try and force a change. The advertising is a joke I don't see them getting anything out od the 1.5 billion they said they spent on it. Customers want to know what do the gain from going to Windows 8 (features, advantages and benefits). Not watch some stupid dance routine for tablets, that doesn't sell an O/S. Most people have a hard time understanding how it works. Its not intuitive like Apple stuff is. Now there are these complaints about the patches failing and crashing computers. The instructions to get the patches on and working are so complicated I'd not be surprised to see them including sacrificing a virgin on the Winter solstice.