[citation][nom]dreamphantom_1977[/nom]ROFL, the box is worth more then the card.. Ati is really on top of things, that is why they aren't lowering the prices to compete with the gtx 480.[/citation]
Because they don't have to, to stay competitive. They've had the competitive edge for oh.. say, 6 months now. And the Fermi release didn't change that.