As a gamer (and a HUGE AMD/ATI fan) my response is; I would've had more respect for XFX if they spent that money for sponsoring some actual DX11 titles which can do better than just DX9 with tessellation. Or, I dunno, donated all that money to AMD for developing better drivers (imho that would've made bigger news than this nonesense). Now, instead of stable DX11 cards running awesome DX11 games, we have this novelty piece of future-garbage-surplus, carrying a product with inhibited potential, running games with graphic engines that should've gone obsolete 3 years ago. Whoopdeefreakindoo XFX, you just made a real technological breakthrough, NOT!