piesquared
Distinguished
I wonder if this would be an opportunity for Microsoft to step in with a couple billion. IMO, they've got alot riding on AMD's survival.
How'd you come to that conclusion? I am curious.
There is a possibility they could use AMD/ATI for their next gen console... hmm. Interesting.
Well i'm of the opinion that Intel is aligning itself with Apple and NV. Call it a gut feeling I guess, as well as some indications of it around the web. Given the huge critisism MS has been recieving (especially recently with Vista), and that just seems to me to be the way things are lining up. Also microsoft invested a huge amount of money in their 64 bit OS' to which Intel isn't all that interested in supporting, and I just think a little more populariy in OSX and Intel would back it wholeheartedly.
And most importantly, DX10. They need a healthy dose of competition for the Gaming for Windows initiative, and ATI is a major player in that. I believe more than anything they need R600 to flourish. The thing that is stalling Vista adoption the most is the lack of DX10 games. Once they start to ship, I think Vista will start to catch on with enthusiasts. The current problem is that not very many are happy with NV's midrange and affordable DX10 capable cards, and it's starting to look like AMD has a real winner here. IMO
Well M$ always gets flack for their OS, no matter what it is. This is a recurring theme. They have to design an OS to work on 85%+ of the market, so the bugs are bound to creep up. I am not saying Vista doesn't have issues, because it does, but overall it works fairly well for an initial release with a complete rewrite of the kernel.
Related to 64 bit, it is a tough push. To be honest, I wasn't around for the 16 bit to 32 bit change over, so I can only guess that it was a tough road to get started because you have to not only sell the idea to consumers, but to software designers, hardware builders and then it all actually has to work. Is 64 bit necessary? Yes, if only to break the 4GB limit for now, but in time we will need it. I have no idea when, but I'd say with in the next 5 years you will see it gain real traction, so while Intel may not really care... it still has to make sure their chips work well with it.
The reason OSX has done so well is because it is so simple. Honestly, it is a noobs best friend, bar none. However, it doesn't have the power Windows does. It doesn't have the power to be a server/desktop/ws/tweaker friendly and easy to use all in one. Also, gaming blows, you just can't do it and don't even get me started on the freakin 1 button mouse/laptop clicker, it is retarded. Yes it is easily solvable but still very annoying. OSX has some great features, but until I see a more fundamental shift towards gaming/enthusiasts I will never use it.
Related to DX10, it is hurting Vista and it is hurting ATI for now. The games are coming, the hardware is close at hand, they just need to push it down to the mass market level which won't be easy until generation 2 of the DX10 cards hit. You are right, NV doesn't have great offering in the midrange right now, hopefully ATI can fill the gap. Time will tell.
All very true. I have to believe that Intel and the former ATI are not anywhere near as collaborative as they once were (if that term can be used for the Intel/ATI relationship). At the same time there are reports of a wide range of NV chipsets comming for the Intel platform, as well as reports of many NV software engineers moving to Intel's graphics division for their attempt in discrete. I think something is going on behind the scenes there that hasn't been revealed yet.
As for Vista popularity, times have changed drammaticaly since XP's release in 2002. The most significant is this. This is the most relevant piece of information that companies need to focus on to prosper, IMO.
http://video.gearlive.com/video/article/155-edwards-scoble-pirillo-broback-blog-marketing/
Then take a browse on Digg's technology section, and have a look at the overwhelming majority of anti-Vista/pro-OSX articles. I believe it is having a serious impact on popular opinion in a way that never happened 5 years ago. I sense change is on the minds of alot of people, who fail to see the reprocussions in this particular case. I hope i'm wrong though, because Vista is leaps ahead of OSX and even XP as far as i'm concerned. MS may have caught a bit of a break with Leopard being delayed.
The timing here is crucial for both AMD and Microsoft I believe. A while ago (I think close to 6 months now), NV announced an initiative to bring windows quality games to OSX. I'm not sure how credible those reports are, but given how close ATI and Microsoft were/are, it would make sense.