To me, sales should always be sales driven, or, how many youre selling, not about the competition at all, just your own.
If a seller sells 1000 units they get a deal, over 10000 a better deal etc.
If the seller sees that these deals cant be made without cutting out another competitor, its up to the seller, if they decide this is a more lucratrive way to do this, but to have Intel mention,offer,push or demand is a no no
I say, let AMD get the same monies for discounts on the cpus for as long as Intel was found guilty, and deduct those [rices from their cpus to their sellers, and make Intel pay the difference, over several years, lets see how this would transpire?