@ Sakkura "The 7970 only gave a 37 FPS average in Far Cry 3 @ Ultra 1920x1080. Crysis 3 is on the way."
You must be looking at early benchmarks. Since then the game got more patches and AMD/NV released newer drivers that improved performance. HD7970GE hits almost 40 fps at 2560x1600 Ultra with HDAO in FC3:
http://www.hardocp.com/article/2012/12/17/far_cry_3_video_card_performance_iq_review/4#.URabF6VZUeo
At 1080P, 45 fps with 4xMSAA and 68 fps without MSAA.
http://gamegpu.ru/images/stories/Test_GPU/Action/Far%20Cry%203%20v.%201.0.2/fc3%201920%20ss%204x.png
http://gamegpu.ru/images/stories/Test_GPU/Action/Far%20Cry%203%20v.%201.0.2/fc3%201920%20ss.png
Crysis 3 has a nearly 35% performance hit with 4xMSAA due to the engine using a deferred lighting path model. Drop down to 2x SMAA (medium) and you get 55-60 fps on an 1100mhz HD7970 with superior IQ. Also, for many people it's not worth it to spend $500 to upgrade from GTX680/7970 just to go from 0AA to 4AA. People tend to want much more significant increases if they are spending $500 for an upgrade.
@ hasten "Try again. $400 in the US (us.ncix.com). Canadian does not matter to most of us."
$350 XFX 7970 with Bioshock Infinite and Crysis 3:
http://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=3242918&CatId=7387
@ ojas "Nvidia's official road-map...Kepler for 2011 and Maxwell for 2013."
Incorrect. Nvidia has long clarified that Kepler was for 2012 and Maxwell for 2014. This was from their own slide decks before Kepler even launched last year. The rumors of Kepler for 2011 and Maxwell for 2013 go back to 2010 before Fermi launched. You are way behind on the data.
http://i.imgur.com/uYIe8.jpg
@ bit-user "I think a more likely explanation is that AMD knows their lineup won't stand up well to the next generation of Keplers, so they went back to the drawing board to squeeze a little more performance of their GCN2's."
Except GTX700 is also rumored to be pushed back to Q3-4 2013 based on similar sources (Sweclockers, Videocardz, etc.). Since HD7970GE is already 10%+ faster than GTX680, even if GK114 is 25% faster than GTX680, that would only make it 14% faster than HD7970GE. If GK114 launches at $499, AMD could just lower the price of HD7970GE to $349. They have bigger things to address like re-writing the memory management sub-system of all GCN parts, which in itself could improve performance/smoothness of their GPUs. Makes little sense to release HD8000 parts when their HD7000 parts are not even fully optimized by the drivers when HD8000 is based on the GCN 1.0 architecture. Might as well maximize performance from GCN 1.0 so that it translates into HD8000 series. AMD rushed HD7000 series to market and then spent 7-8 months optimizing it. Due to their drivers, the 7970 was initially noncompetitive at $550 with a $500 GTX680. The result was price drops. If they have the new driver that resolves memory management issues and gives HD8000 another 10% boost, they could launch a more competitive card at $499-549 and actually make $.
@ gurg "I made my decision and bought a higher performing Gigabyte 680 yesterday for my single monitor. Wanted a Gigabyte or XFX 7970 ghz"
Umm no. Gigabyte HD7970 Ghz is faster than a Gigabyte GTX680, considering it also ups the clocks to 1100mhz. Newegg has that card for $429.99 with no rebates:
http://www.newegg.com/Product/Product.aspx?Item=N82E16814125439
Moreso, Gigabyte HD7970Ghz is $379.99 on the Egg and it will max out at the same clocks as the Ghz edition since it's identical GPU. You can just flash the BIOS from the Ghz edition onto that card.
Then there is the Sapphire Vapor-X 7970 Ghz for $440 which is also faster than the GTX680 you bought:
http://www.newegg.com/Product/Product.aspx?Item=N82E16814202001
If you don't buy stuff online, it doesn't mean there aren't better deals to be had.
@nikoli707, "sorry to burst your bubbles but the msi lightning gtx 680 is the fastest single gaming gpu on the planet."
Nope. NCIX also pitted GTX680 Lightning against Asus Matrix HD7970 Platinum both OC to the max. The 680 Lightning lost:
http://www.youtube.com/watch?v=sJaoY0-kfk8
That's not even considering that HD7970GE dominates the 680 in multi-monitor gaming:
http://www.legionhardware.com/articles_pages/gigabyte_geforce_gtx_680_4gb,6.html
Or in titles that use DirectCompute for graphical effects:
http://www.xbitlabs.com/articles/graphics/display/his-iceq-x2-7970-7950-7850_11.html#sect5
HD7970GE also delivers superior FPS/smoothness compared to 680 in BF3 now:
http://www.youtube.com/watch?v=qR3ewLMbywY
You cannot make a case that GTX680 Lightning is the single fastest GPU unless all you play is AC3, WOW, BL2 and Project CARS.