szatkus :
GPUs also have cache. GDDR5 has greater latencies than DDR3. Maybe HBM would solve all those problems, because right now they are better than GDDR5 and DDR3/4 in every aspect except price.
Technical specifications of DDR3 and GDDR5 modules show that the latencies are about the same. What happens is that the memory controllers of dGPUs are optimized for throughput, not latency, because a GPU is a TCU not a LCU. Thus when you measure the latency of GPUs you are measuring the higher latency of the memory controller not of the modules.