Really shortsighted comments here. I didn't expect monster performance from BD...because that wasn't the point. The point was to get a step up on the architecture of the future. Is that what AMD has here? Debatable, though I think it will be, eventually. The question is how will AMD hang tough in the meantime--and the answer is precisely what this chip is already good at: server applications. Paired with APU's that make for superb laptops at a competitive price point--very important given that the average consumer has been trending heavily towards mid-level laptops for a while now--AMD is in a good place for their bottom line, and this new architecture gives them a shot at getting a leg up on Intel in the future if their gamble is correct. Mostly, though, I think they are going to start eating Intel's lunch in the laptop market. Llano APU based laptops have two features that make them very marketable--one, they run very cool compared to units with separate GPUs and kill Intel's integrated solutions, and two, they don't suffer from the heat related failures of CPU's and especially GPU's that have plagued laptops from both chip manufacturers for a decade. Everyone I know asks me for a laptop to recommend that will do everything they want--net, productivity, multimedia and mild gaming--and not overheat on them like their last ten laptops. Every time, I point them to a Fusion product.