[citation][nom]TemjinGold[/nom]Whatever you're smoking I want some.nVidia rebranded the same card over and over because they kept re-releasing the same card with a new name. These new AMD cards ARE actually different cards. Definitely not the same thing nVidia did. AMD needs to take a 5770, not change it, and call it a 6870 to do the same thing nVidia did.[/citation]
I could understand this argument if Nvidia did in fact rebrand the exact same card in an attempt at passing it off as something more powerful, but that is not what happened. The cards I'm assuming you're referring to, the 9800GTX and the GTS250, are different cards. Different PCB, different clocks, different performance, and different power consumption. What remained the same was the GPU, the physical die was shared between the 9800GTX+ and GTS250.
But if any company can use the same GPU to increase performance while decreasing power consumption, temperatures, and card length, then I don't understand what the problem is. It's happened many times before, from both Nvidia and ATI, and it will happen again. The performance and power consumption were on par for its marketing position in the mid range, and the naming convention reflected that (lowering its position as a high end GPU in the 9 series, to a mid range GPU in the 200 series).
It's true that a similar GPU was used in many cards, from the 8800gt to the GTS250, but performance always increased to reflect its marketing position, and in the case of the GTS250 performance increased, while power consumption, temperatures, card length all decreased. These resulting 'effects' are not too dissimilar from what ATI did with the HD6870 and 6850.