Quote:
"When AMD launched its Radeon HD 7970 in December 2011, it appeared for a brief moment as though AMD was set for 2012. Brief, because there was more than just arrogance in NVIDIA's dismissal of AMD's new flagship GPU and the architecture that drives it. NVIDIA's "Kepler" GPU architecture was designed under the assumption that the HD 7970 would be much faster than it ended up being, so the company realized its second best chip, the GK104, had a fair shot against the HD 7900 series. The GK104 really was just a successor of the GF114 that drives the performance-segment GeForce GTX 560 Ti. What followed was a frantic attempt by NVIDIA to re-package the GK104 into a high-end product, the GeForce GTX 680, while shelving its best but expensive chip, the GK110 (which drives the GTX Titan we're reviewing today). The gambit paid off when the GTX 680 snatched the performance crown from the HD 7970 in March."
http://www.techpowerup.com/reviews/NVIDIA/GeForce_GTX_Titan/
Quote:
"So here's a small secret, initially roughly a year ago we expected the GK110 chip to be launching in the GeForce GTX 680, but the GK104 currently in use for GeForce GTX 680 was, simply put, just too good and yielded so much better."
http://www.guru3d.com/articles_pages/geforce_gtx_titan_review,1.html
Quote:
"Nvidia's Kepler architecture debuted a year ago with the GeForce GTX 680, which has sat somewhat comfortably as the market's top single-GPU graphics card, forcing AMD to reduce prices and launch a special HD 7970 GHz Edition card to help close the value gap. Despite besting its rival, many believe Nvidia had planned to make its 600 series flagship even faster by using the GK110 chip, but purposefully held back with the GK104 to save cash, since it was competitive enough performance-wise."
http://www.techspot.com/review/644-nvidia-geforce-titan/