News AMD Radeon RX 9070 series prices leak on Micro Center — starting at nearly $700 for XT versions

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-Fran- said:
There's one elephant in the room though: why has nVidia not released more of the 5070ti cards? It could be another 3060 12GB situation, where they held up inventory to wait for AMD to release their 6700 siblings. They've done it before and, looking at how they delayed ever so slightly their 5070 release window, it makes me think they're being cautious, which, to nVidia's credit, they've never taken AMD for granted. I've never seen nVidia pulling their punches, even when seemingly on the ground (they've been in similar disavanteagous positions before) and coming out on top.

Now, where am I going with this? As I said: the un-accounted variable for "where the hell is the rest of the 5070ti stock???". Yes, tinfoil hat ish, but I'm sure nVidia is just waiting to AMD to what AMD does all the time: misread the room. I'm 100% sure nVidia can increase the stock anytime they want, as the yield and parts for the 5070 siblings are not hard to come by, if my initial look-around was to be believed.

If there's a time for AMD to actually surprise us, it is now. The 9070XT cannot go over $600 in my view. Even if the demand outstrips the offering, AMD needs to eat this small "loss" over putting cards on people's hands. They have to stop thinking short term with their Radeon division.

Regards.
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Agreed, $599 and $499 would make these cards hot items, with some wiggle room up to $649 and $549 if they really want to try and stretch it. But at $699, thats a tougher sell, its too close to the 5070 ti, even if it is faster, NVIDIA's name recognition is worth 50 bucks to many people. They would be committing the same mistake they've made for literal generations at that point. If they want market share, they need to be willing to pay for it in the short term, its not even a new lesson to AMD. They did this with Ryzen, I dont understand why its such a hard thing to apply to AMD RTG.
 
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I very much hope this pricing isn't accurate, because if it is then AMD is just playing the same losing game again. There needs to be enough room between SKUs that people don't look at what you're releasing and wonder what you're thinking. Even if it drives a sale of a higher SKU that thought will still have happened.

I know CPUs are their primary business, but the bad graphics strategy has just blown my mind when you consider how they handled Ryzen.
Notton said:
The chip in 9070/XT, the Navi 48, is a 357mm² to 390mm² on TSMC N4
The 5070Ti/5080 uses the GB203, which is 378mm² on TSMC 4N (not a typo)

If the 9070XT can barely compete with a 5070Ti, which is the cut down version, you can see how AMD would be in a pickle.
I don't think Navi 48 is massively cheaper to produce than GB203.
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It's well known that nvidia makes high margin on their GPUs. If this pricing is accurate what it says is AMD isn't willing to lower their margins for market share.
 
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-Fran- said:
If there's a time for AMD to actually surprise us, it is now. The 9070XT cannot go over $600 in my view. Even if the demand outstrips the offering, AMD needs to eat this small "loss" over putting cards on people's hands. They have to stop thinking short term with their Radeon division.
Click to expand...

Agreed, they have to rebuild their image and think longer term.
They do not have Nvidia's brand power or track record, and need to change perception not just what they offer.
 
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thestryker said:
It's well known that nvidia makes high margin on their GPUs. If this pricing is accurate what it says is AMD isn't willing to lower their margins for market share.
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Yeah, AMD needs to bite the bullet eventually, as their GPU strategy has not been working for several generations.
To repeat the same mistake is insanity.

And pretty soon, AMD might be facing down stiff competition in the handheld PC segment.
 
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DRagor said:
Ah, yes, famous Ngreedia feature set: melting connectors, missing ROPs, scalped prices, removed Physix. Sure great reasons to buy green stuff.
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While I agree, most people don't know about any of that. They just know "My friends all use Nvidia, and they tell me its the best. They also tell me that AMD is losery hot garbage with crappy drivers that crash all the time, and the card will die in a fire because it runs super hot, and is basically an exploding volcano of heat and noise. They tell me this even though none of them have ever had an AMD card. Or if they did, it was 15 years ago, and it died on them during the warranty period, and they didn't want to get it fixed. So they bought an Nvidia card, and their super cool GTX 480 was the bees knees even though it was louder, hotter, used more power, and didn't last as long. I should use Nvidia too.".,
 
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Whelp, that's a bummer..
Radeon RX 9070XT $699
Ryzen R9 9950X3D $659
ASUS ROG Strix B850-I Gaming WiFi m-iTX $280
G.SKILL Trident Z5 Neo DDR5 RAM 64GB (2x32GB) 6000 $225
Total: $1863

Ryzen AI MAX 395+ w/ 128GB LPDDR5X-8000 on an ITX motherboard will be cheaper with double the memory and a bit more bandwidth, but perhaps slightly lower cpu/gpu performance (especially in graphics intensive stuff- which I don't do).

Just have to watch the pricing...

​

 
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If the GPU performs as well as most of the leaks suggest scalpers will buy them at $700 and resell for $900 because the 5070ti is worth over a grand now.

This is all because of scarcity. Possibly deliberate scarcity by Nvidia. If AMD's board partners have massive supply their price won't go over $700 because they will want to move product. If cards sit on the shelf the price will drop.
 
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So much moaning and groaning.

Look, I think it's great for people to rant. Ranting is cathartic. You get to feel better after dumping on all the dumb people/company/whatever doing dumb things. Ranting is Internet's favorite pasttime.

But it doesn't get you anywhere. Worrying about how AMD will fare "long term" is pointless. AMD doesn't care what you think. You should just worry about yourself, and what you can get.

So instead of lamenting about the unfairness of the world, be proactive and do something about it. You have the means to create and deploy the same tools scalpers use. You just have to put some time and effort into it.

Start with your friendly LLM (I use Perplexity, but whatever works for you). Ask questions. Get some hands-on with Greasemonkey or whatever scripting tool you want. There are plenty of free or free-trial price trackers available as well. If you think of yourself as a techie, then time to live up to that label.

BTW, I wouldn't wait for prices to "settle down." That would be the conventional wisdom, but present situation is anything but conventional. The present supply-demand imbalance may well last all the way to year-end, and by that time you'll be competing with a whole lot more people wanting the same thing.

You'll have to be smarter and more prepared than they are. So, get smarter. Launch is nine days out. Plenty of time to get your scraper bots and buy bots ready.
 
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baboma said:
So much moaning and groaning.

Look, I think it's great for people to rant. Ranting is cathartic. You get to feel better after dumping on all the dumb people/company/whatever doing dumb things. Ranting is Internet's favorite pasttime.

But it doesn't get you anywhere. Worrying about how AMD will fare "long term" is pointless. AMD doesn't care what you think. You should just worry about yourself, and what you can get.

So instead of lamenting about the unfairness of the world, be proactive and do something about it. You have the means to create and deploy the same tools scalpers use. You just have to put some time and effort into it.

Start with your friendly LLM (I use Perplexity, but whatever works for you). Ask questions. Get some hands-on with Greasemonkey or whatever scripting tool you want. There are plenty of free or free-trial price trackers available as well. If you think of yourself as a techie, then time to live up to that label.

BTW, I wouldn't wait for prices to "settle down." That would be the conventional wisdom, but present situation is anything but conventional. The present supply-demand imbalance may well last all the way to year-end, and by that time you'll be competing with a whole lot more people wanting the same thing.

You'll have to be smarter and more prepared than they are. So, get smarter. Launch is nine days out. Plenty of time to get your scraper bots and buy bots ready.
Click to expand...
Imagine moaning about the moaning, LOL.

Regards.
 
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baboma said:
But it doesn't get you anywhere. Worrying about how AMD will fare "long term" is pointless. AMD doesn't care what you think. You should just worry about yourself, and what you can get.
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I don't think most people care particularly about AMD, but rather the market as a whole. We've gone from the 20 series which had the GTX 1650 which started at $149 (or really the 1650 Super at $159) as a reasonable starting point in 2019 to the 3050 at $249 in 2022 (though by 3050 launch 6600 prices were lower and was the better choice) and most recently the 4060 at $299 (or 7600 at $279) as the starting point in 2023. These are significant increases and the gaps above it have been minimum $100 each tier. This has been pushing the whole market up in cost without returns to justify it and that's very unhealthy for consumers given where most people's budget falls.
 
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artk2219 said:
While I agree, most people don't know about any of that. They just know "My friends all use Nvidia, and they tell me its the best. They also tell me that AMD is losery hot garbage with crappy drivers that crash all the time, and the card will die in a fire because it runs super hot, and is basically an exploding volcano of heat and noise. They tell me this even though none of them have ever had an AMD card. Or if they did, it was 15 years ago, and it died on them during the warranty period, and they didn't want to get it fixed. So they bought an Nvidia card, and their super cool GTX 480 was the bees knees even though it was louder, hotter, used more power, and didn't last as long. I should use Nvidia too.".,
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This is the worst fanboy comment I have read in a long time, like any people who have an Nvidia card are just idiots who blindly listen to their even dumber friends, and AMD users are smart people who can think by themselves.

I tried to go with AMD two years ago. I was super excited when I managed to secure a 7900XTX on Newegg. I fought with anyone online who was saying AMD was bad while waiting for the card to arrive. Then I received it, installed it, did the ddu stuff in safe mode, played some games. I returned it 3 weeks later and bought a 4080 instead. It took me less than a month to realize that what people were saying was actually true. It was a powerful card, but one of the worst experience I have ever had with a GPU. I bet people with AMD cards are so used to the crap that they don't even notice it anymore. It's the allegory of the cave. When you don't know any better, you think you are just fine and everyone saying it's not good is lying to you.
 
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JayGau said:
This is the worst fanboy comment I have read in a long time, like any people who have an Nvidia card are just idiots who blindly listen to their even dumber friends, and AMD users are smart people who can think by themselves.

I tried to go with AMD two years ago. I was super excited when I managed to secure a 7900XTX on Newegg. I fought with anyone online who was saying AMD was bad while waiting for the card to arrive. Then I received it, installed it, did the ddu stuff in safe mode, played some games. I returned it 3 weeks later and bought a 4080 instead. It took me less than a month to realize that what people were saying was actually true. It was a powerful card, but one of the worst experience I have ever had with a GPU. I bet people with AMD cards are so used to the crap that they don't even notice it anymore. It's the allegory of the cave. When you don't know any better, you think you are just fine and everyone saying it's not good is lying to you.
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Yeah their comment wasn't a fanboy comment, but yours sure sounds like one. The point they were making is that "common knowledge" regarding AMD doesn't apply the way it used to. Both nvidia and AMD have their issues, but that doesn't make AMD markedly worse. Anyone who has a bad experience is likely to complain loudly, but those who don't tend to stay quiet and that applies to every company. For many years though there were a lot of very real problems from the ATI days through several years after AMD bought them. These things caught on and have just become part of the narrative whether actually accurate or not anymore.

I have a 6800 XT and a 3080 and guess what? They're both fine (this does not mean problem free, just that the vast majority of the time they work as expected). The 3080 obviously has better RT (which is why I bought it) and DLSS > FSR, but these things don't make or break an experience unless one has unreasonable expectations. This doesn't mean that everyone is going to experience what I have just like whatever issues you're going on about aren't going to happen to everyone either.
 
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If AMD wants market share, then $700 is a terrible price point.

It could outperform the 5090 and sell 4x as well, but that wouldn't matter for AMD. It would be a drop in the bucket. At the end of the day, only an extremely small number of people are going to spend over $600 on a GPU, and "don't buy any GPU" is still a very valid and reasonable option for most people, even gamers.
Any GPU that is priced higher than a home console is not at a mass market price point.
 
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It sounds just like the old AMD with Nvidia -$50-100 strategy, likely seeing the disasterous 5000 series they got last minute decision to jack up the price to their max original planned MSRP in expect for quick win with high margin as usual.

I am myself hoping it will be sensible pricing and I would afford one, but to be frank, it kinda disappointed me when they keep on stressing they are going aggressive and wanted market share, but if they are going the $700 mark? Sorry I will be staying in the 3070Ti and go F the non-sensible pricing. It's not like it's a basic necessity we can only can choose either of them, we can always game at lower setting or just only game on consoles.

My first serious GPU was ATi 9700pro which reigns for like 2-3 years at max settings, so I really have high hope on them getting back to be a great choice for GPU, for the software issues? I recall getting the 9700 pro and till R9 290X I am a pure ATi/AMD user, never really having game breaking issues for me, so I am fine for that. Seems AMD have forgot that when they literally only get a few % of market share, they need to get the C/P so good that ppl buy at a heartbeat to gain market share
 
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You know, this article opened with a great tagline. Is Intel are only hope for an affordable mid-tier GPU? What a golden opportunity for Intel to make some money by going after the mid-tier GPU segment and even going after the high-end gaming GPU market.

They have fumbled the ball the past two generations with their crashgate CPU's and the Ultra9 CPU's are not doing anything spectacular and have fallen behind AMD's gaming CPU's.

Intel could steal some business from both AMD and Nvidia. I still can't find the latest Arc GPU's which have been all the rage lately for offering a great bang for the buck.
 
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Heat_Fan89 said:
You know, this article opened with a great tagline. Is Intel are only hope for an affordable mid-tier GPU? What a golden opportunity for Intel to make some money by going after the mid-tier GPU segment and even going after the high-end gaming GPU market.

They have fumbled the ball the past two generations with their crashgate CPU's and the Ultra9 CPU's are not doing anything spectacular and have fallen behind AMD's gaming CPU's.

Intel could steal some business from both AMD and Nvidia. I still can't find the latest Arc GPU's which have been all the rage lately for offering a great bang for the buck.
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Exactly this, speaking of lacking feature set or driver optimization or stabliltiy, Intel is (and understandbly) far worse than AMD, let alone Nvidia, but they still fly off the shelves, if one wanted market share, correct aggressive pricing is the key to it
 
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