News AMD Radeon RX 9070 series prices leak on Micro Center — starting at nearly $700 for XT versions

[Taslios]

AMD decided just not to compete with the 80 models this time around, instead focusing on the 60 and 70 models.

https://www.tomshardware.com/pc-components/gpus/nvidia-geforce-rtx-5080-review/4

Expecting the 9070XT to match the 7900 XTX in rasterization would be like expecting the 9070XT to match the 4080/4080 Super and 5080 in rasterization.

This. everything Paladin just said.

Also a significant question is how much adding Machine Learning to FSR 4 may change the FSR sucks compared to DLSS.

DLSS is far far far far far more of a feature to most people than RT (at this time RT is becoming more of a feature but it is not quite there yet... it is mostly bragging and promise nothing more).

I keep using IF IF IF IF

IF AMD can bring FSR closer to parity to DLSS... that will also have an impact on the discussion...

I Could see FSR4 9070 xt outperforming the 7900 XTX native without much visual difference IF AMD can improve FSR enough..


.... do I expect this.... nope

is it possible? please make it be.

 

[artk2219]

This is the worst fanboy comment I have read in a long time, like any people who have an Nvidia card are just idiots who blindly listen to their even dumber friends, and AMD users are smart people who can think by themselves.

I tried to go with AMD two years ago. I was super excited when I managed to secure a 7900XTX on Newegg. I fought with anyone online who was saying AMD was bad while waiting for the card to arrive. Then I received it, installed it, did the ddu stuff in safe mode, played some games. I returned it 3 weeks later and bought a 4080 instead. It took me less than a month to realize that what people were saying was actually true. It was a powerful card, but one of the worst experience I have ever had with a GPU. I bet people with AMD cards are so used to the crap that they don't even notice it anymore. It's the allegory of the cave. When you don't know any better, you think you are just fine and everyone saying it's not good is lying to you.

I mean, if thats what you got from it, i guess that's your prerogative? It was a bit of satire, basically most people dont know about Nvidias problems, and most people say Nvidia is good. This is just how it is, even though sometimes they also have issues, and put out less than stellar products. There is a lot of straight up misinformation about AMD. Its generally perpetuated by people that either have no, or limited experience with their products. Most people will not go out and do their own research, so they will listen to their friends, even if their friends are giving out bad or incomplete information. I've done it, we all have, its just a human trait, and we often dont do our own fact checking.

 

[logainofhades]

Ehh it was RT that it got close to not raster. The XTX was significantly ahead.

The leaked article was careful to present a very specific view of first party (by AMD) benchmarks to generate hype. Most of the increase was from the enhancements to RT, raster was only marginally better.

The 9070 XT will have 256-bit memory bus with 20Gbps GDDR6, 640GB/s
The 7900 XTX has 384-bit memory bus also with 20GBps GDDR6, 960GB/s

This is the reason the XTX was entirely left out of the discussion, you don't overcome a 50% higher memory bandwidth with just architectural improvements. AMD decided just not to compete with the 80 models this time around, instead focusing on the 60 and 70 models.

https://www.tomshardware.com/pc-components/gpus/nvidia-geforce-rtx-5080-review/4

The 7000 series didn't have very good RT support though, and this showed with the 40 and recently 50 series beating them badly in RT titles. This is what AMD was addressing with the 9000 series, it gets complicated but several key RT instructions can now handle twice as much calculations as last generation. The XTX is generally around the same performance as a 4080 and slightly below a 5080 in rasterization.

Expecting the 9070XT to match the 7900 XTX in rasterization would be like expecting the 9070XT to match the 4080/4080 Super and 5080 in rasterization.

This is what I was referring to.
https://www.tweaktown.com/news/1026...x-in-raster-but-rdna-4-smokes-3-rt/index.html

 

[alceryes]

A $50 price cut (from current expected) isn't enough. A $649.99 9070 XT will not even raise eyebrows. It'll be meh. If performance is as expected, some reviewers will give it a half-hearted thumbs up.

A $100 price cut (from current expected) isn't enough. A $599.99 9070 XT may raise some eyebrows, but it won't be enough to get an across-the-board thumbs up. However, if we go down just $50 more to...

A $150 price cut would cause reviewers and enthusiasts to lose their s***!! There's just something about seeing the 5 and 4 right next to each other that makes $549.99 look sooo much better than $599.99.

This could easily trigger AMD's 1080 Ti moment. Reviewers would be practically jumping through your monitor, yelling at you to buy this card NOW! The tech enthusiasts (myself included) watching these reviewers would get just as psyched. The close friends and family of these enthusiasts would hear through the grapevine how awesome these new cards are priced for the performance you get and also start buying them up. <--- THIS is how it happens AMD. This is what you should aim for.

 

[palladin9479]

This is what I was referring to.
https://www.tweaktown.com/news/1026...x-in-raster-but-rdna-4-smokes-3-rt/index.html

That is seems click baity without any real information, just hype train title and interpretation.

I'm looking for it but there was a deep live done breaking out the various performance values per game, rasterization and RT. For RT it's definitely on par with the XTX if not potentially better, rasterization had it around a 4070 ti, to be taken with a giant grain of salt.

You can estimate most cards rasterization performance by just looking at the graphics memory bandwidth as that value has such a large impact. Think of rasterization as brute force calculations over every single pixel on the screen all at once. That's very memory intensive, of course compute also has to be there as well, it's a balance between the two. You can increase the compute, but if the memory bandwidth isn't there to support it, then it just starves. Conversely if you jack up the memory bandwidth but increase the compute, then the memory just sits idle.

 

[palladin9479]

People are getting expectations way out of reality. Right now, today, this very moment and for the foreseeable future, 4070 / 5070 performance GPU's cost $1000 or more. Anything cheaper is out of stock. "MSRP" is completely meaningless in this sellers market.

A 9070 XT at $700 would be an absolute steal by comparison. $650 would be really nice. Anything under $600, while possible, is just pure hope. "AI all the things" has caused GPU supply to vanish into the aether on a level way beyond the crypto mining craze. Prices on all high end GPU's have gone up by $200 or more since the 5080 paper launch. In order for prices to come down a manufacturer would have to flood the market with high value cards under the current market floor. And remember AMD isn't selling cards, MSI, Gigabyte, Asus, those guys are selling cards, so even if AMD made 9070XT with a $300 MSRP, the AIB's would just sell it for the $700+ market rate.

 

[Taslios]

I mean, if thats what you got from it, i guess that's your prerogative? It was a bit of satire, basically most people dont know about Nvidias problems, and most people say Nvidia is good. This is just how it is, even though sometimes they also have issues, and put out less than stellar products. There is a lot of straight up misinformation about AMD. Its generally perpetuated by people that either have no, or limited experience with their products. Most people will not go out and do their own research, so they will listen to their friends, even if their friends are giving out bad or incomplete information. I've done it, we all have, its just a human trait, and we often dont do our own fact checking.

The thing that always gets me is that generally people who have issues with Nvidia cards can name specific reasons why they had issues.

For example, I had a 3070 which would never work with my multi monitor set up no matter what or how I configured it. It continuously just shut off one screen. I suspect the card had a bad port but either way I could not get the multi-monitor to work.

I swapped it for a 6800xt and Multi-monitor works flawlessly without any issues ever.

last year I got a 4070 Ti ( not super) and it was great in some things but a studdery mess in others when it ran out of memory.

Swapped back to the 6800 and even though I get fewer fps and miss some of the features like DLSS in some games, the overall experience is better.

Meanwhile most people who have had issues with AMD are like "it was terrible, the drivers!" to which I honestly have to say I suspect a lot of the "driver" issues are either user error, or a bios/windows issue as AMD does seem to be more sensitive to MB bios issues especially if you are using Resizable Bar/ Smart Access Memory.

Perception is my own, but i've always had more issues with Nvidia drivers and card stability than AMD (even 10 years ago when AMD's drivers were less.... stable), and perhaps that is largely luck but the AMD drivers are currently in my mind ahead of Nvidia as far as functionality, features, and stability. I feel somewhat qualified to comment as I've used more or less every generation of card from both companies over the past ten-15 years.

Oh and Nvidia is the only brand for which I have had cards catastrophically fail... Geforce FX back in like 2003ish and then a GTX 480... both had capacitors explode in such a way they damaged other components in my system... the melting cards issue of the current genration are really nothing new...

 

[Floppi]

Its getting ridiculous, its a monopoly, AMD will not save gamers or themselves. Gamers will move to consoles and i guess AMD is happy with that.

Before RTX prices were ok and gamers got top tier silicon, now Nvidia sells gamers 6th tier silicon for insane prices and AMD moving to UDNA will do the exact same thing, dumpster tier silicon sold for extremely high prices.
I regret buying 7800x3d last year, will probably sell my system after tomorrow and get a PS5 and save the rest. The less you buy the more you save.

 

[Gaidax]

I mean, if thats what you got from it, i guess that's your prerogative? It was a bit of satire, basically most people dont know about Nvidias problems, and most people say Nvidia is good. This is just how it is, even though sometimes they also have issues, and put out less than stellar products. There is a lot of straight up misinformation about AMD. Its generally perpetuated by people that either have no, or limited experience with their products. Most people will not go out and do their own research, so they will listen to their friends, even if their friends are giving out bad or incomplete information. I've done it, we all have, its just a human trait, and we often dont do our own fact checking.

Nvidia has 80% of market share not because of subjective opinions. They simply have the better product and better tech.

Yes, DLSS and good RT performance matter across the board. AMD really has dropped the ball on that side there, just plain old raster does not really cut it anymore, people want more for their buck.

 

[Gururu]

Unfair in what sense? I'm talking about Business 101 here, not wishes and hopes and dreams. As a company, you want to sell your product at the price that gives you the best return.

Let's say a product costs $100 to make. If you sell it for $500, you make $400 per unit in profit, but maybe you only sell 50,000 units. If you sell it for $300, you make $200 per unit but you might sell 500,000 units. Obviously the latter is the better choice. That's just an example that's not tied to GPUs or anything to illustrate the point.

These are not discrete steps, and it's why market analysis departments exist. AMD wants to plot price vs cost vs expected sales, then choose the spot on the curves that delivers the best overall returns. Dropping the price a bit for some additional market share and customer goodwill is a viable tactic, but we're talking maybe 5~10 percent, not 50% or whatever.

So, let's say that everything that goes into RX 9070 XT ends up costing $300. That's at least a moderately reasonable estimate. AMD, the AIBs, the distributors, and the retailers all need to make money, and the street price generally ends up being double the BOM (bill of materials) in most cases. So, $600 minimum then.

If AMD pushes that up to $650, everyone makes a bit more money, and in a supply constrained situation where you sell out, that's the best move. If it pushes the price to $700 and everything still keeps selling out, then that's also the right move. And AIBs will then push things higher, maybe $750 to $800 for "nicer" cards with RGB lighting and such, and up to $900 for "extreme" models. But the BOM isn't more than maybe $20 higher on the upscale models, so this is really just an excuse to charge more because the companies expect the cards to sell out.

My best guess, right now (before AMD announces actual pricing during tomorrow's event):
$649 for the 9070 XT, $549 for the 9070. And it expects the 9070 to beat the 5070 on performance (remember, it also has 16GB according to rumors), while the 9070 XT will probably come up slightly behind the 5070 Ti. We might get the 9070 at $499, if AMD wants to be aggressive / generous. But the early Micro Center prices don't indicate that's likely.

Unfair because the company that is doing the right thing with their MSRP is dismissed while at the same time AMD is being defended for their "101" business practices which have resulted in less market share than ever. Does doing the right thing mean taking a loss on every card sold? Of course not, and it's highly unlikely that this has ever happened, but I have no evidence to support that. Evidence to support the contrary would be informative over the speculation for sure!
Wanting a company to sell me something for a fair price on my hard-earned dollar is not "hope" in my book. I don't care how much profit the AIBs, middlemen or shareholders get. The only thing I "hope" for is that the media is honest about the value of these goods. I think you do a great job on reviews and your review was the first I read about the B580. It's a TREMENDOUS value. That is the example IMO.

 

[thestryker]

AMD has to price the cards appropriately. Losing money on GPU sales isn't going to work. What AMD really needs to do is price the cards as high as it can get away with — that's a business decision.

Given the margins that we know nvidia makes, the die sizes involved and usage of GDDR6 AMD has plenty of room to undercut without losing money. Playing the "as high as we can get away with" game has ended in AMD continually losing market share. They largely priced around nvidia with the 7000 series and were a solid deal at a few price points (not to mention the discounted prices) yet this all ended up with negative market share.

At some point the suits are going to have to wake up and realize the strategy isn't working if they want to make money because they also have to sell volume. If they're not going to be willing to cut margins to gain volume they will never gain volume unless they can somehow pull a proverbial rabbit out of a hat and outperform nvidia without blowing die size in the process.

Assuming the 9070 XT is rough equivalent (raster, RT and FSR 4 upscaling) to the 5070 Ti I think they could get away with a $650 price point for now, but $600 would be a lot better. As for the 9070 I think it's in a bad spot because it seems like it ought to be a better choice than the 5070 will be, but I also think AMD needs to maintain a minimum $100 separation in price between their models if not $150. No matter what I don't see them pricing it below $500 though.

 

[spongiemaster]

Wanting a company to sell me something for a fair price on my hard-earned dollar is not "hope" in my book. I don't care how much profit the AIBs, middlemen or shareholders get. The only thing I "hope" for is that the media is honest about the value of these goods.

And none of these entities care about you as an individual customer. You're not going to keep them in business.

What you believe to be a fair price could be lower than the cost of the company to sell it. That's not a fair price to them, so who's fair price is really fair then? There's no such thing as a fair price. All there is is a price you're willing to pay which is unique to your situation. Unfortunately for you, it appears that in this case the market is willing to pay a substantially higher price than you are, so you are out of luck, and there is nothing you can realistically do to change the situation. It is not up to the media to determine for us what a good value is. Their job is to give you the facts to work with that allow you to determine whether you want to pay the asking price.

 

[spongiemaster]

At some point the suits are going to have to wake up and realize the strategy isn't working if they want to make money because they also have to sell volume. If they're not going to be willing to cut margins to gain volume they will never gain volume unless they can somehow pull a proverbial rabbit out of a hat and outperform nvidia without blowing die size in the process.

The suits already figured it out. That's why no one cares about gaming GPU's anymore. The way to make money is to prioritize spending company resources in more lucrative markets.

 

[Gururu]

And none of these entities care about you as an individual customer. You're not going to keep them in business.

What you believe to be a fair price could be lower than the cost of the company to sell it. That's not a fair price to them, so who's fair price is really fair then? There's no such thing as a fair price. All there is is a price you're willing to pay which is unique to your situation. Unfortunately for you, it appears that in this case the market is willing to pay a substantially higher price than you are, so you are out of luck, and there is nothing you can realistically do to change the situation. It is not up to the media to determine for us what a good value is. Their job is to give you the facts to work with that allow you to determine whether you want to pay the asking price.

Value weighs in quite a lot in just about every modern review. Aren't you reading them?

 

[JarredWaltonGPU]

Owen hit on another aspect that I hadn't considered, which is FSR4 support on prior gen (specifically RDNA3). I'd assumed it would be backward compatible, but per Owen's reasoning, the odds are against it.

View: https://youtube.com/watch?v=LPCx8oGnZcc

I thought this was known since CES? FSR 4 will need the AI features of RDNA 4 to work, at least initially. It's possible AMD will produce a modified variant that can run on RDNA 3, but I wouldn't hold my breath. Nvidia could do framegen via tensor cores on RTX 20- and 30-series for sure, but it's not doing that either.

 

[ilukey77]

AMD need to drop the 9070xt at $650 $700 if it’s a 7900xtx with better RT..

Not sure what they will do but they need to shut the F up with the NVIDIA jokes/ burns.

Eat a big piece of humble pie and offer a decent card at a decent price point ..

NVIDIA once again owns the best GPU title
( melting or not )

Here’s to hoping they just don’t F it up with
wrong pricing and attacks ( even if warranted) at team green!!

If the product is interesting enough I may pick one up a 7900xtx beater with better RT performance at a cheaper price could be a better buy..

Sadly once again buying NVIDIA worries me am I going to get a half arsed missing Rops card or a melting plug ??

For the most part my 5700xt red devil 6900xt red devil and 7900xtx red devil has given me hassle free gaming for their life spans which is why I have stayed with AMD

NVIDIA have rolled customers with superseded units melting plugs low vram and now missing rops ..

Every gen I’ve thought hmmm I wonder if I should change to NVIDIA I get a swift reality check to why I shouldn’t!!

 

[Gaidax]

Let's see if the above will pan out, and whether existing AIB pricing on Microcenter will change to reflect the higher tariff.

Add to that AIB partner surcharge, as they are probably going to make the minimum number of MSRP cards they can get away with and you're looking $800+ on average even before supply issues and such.

Which is about what I'd expect to be the real price for a while, if not more.

 

[ilukey77]

>Add to that AIB partner surcharge, as they are probably going to make the minimum number of MSRP cards they can get away with and you're looking $800+ on average even before supply issues and such.

For PR reasons, I think there's good chance AMD will stick to the $699.99 MSRP figure to keep true to the <$700 marketing claim. The MSRP also needs to be below Ti's $750 figure, again for marketing reasons.

AIBs can mitigate loss from the extra 10% tariff by, as you said, keeping stock of MSRP SKU to a minimum. They would do that anyway to ward off scalpers.

What it boils down to is that MSRP won't matter very much. The bulk of sales will be on the OC models. The question is how much the markups will increase to account for the new +10% tariff.

We'll know in a few hours how all of this pans out.

One thing is for sure, that calculating bang/buck will amount to a stab in the dark. MSRP will essentially be meaningless.

AMD have a great opportunity to really hurt NVIDIA here !

sadly something inside me say there going to stumble and F something up right at that crucial moment!!

AMD seems to just do that they get all but handed the win and somehow botch it at the crucial moment with their GPU division!!

$600usd with fancy AIB at $650 $700uad with solid RT and close to 7900xtx performance would be a WIN!

Sensible supply and it’s a no brainer everyone will be lining up to buy one!

 

[Gaidax]

AMD have a great opportunity to really hurt NVIDIA here !

AMD won't even tickle Nvidia's balls and lets not kid ourselves about it. All AMD can hurt Nvidia for with RDNA4 is a small fraction of ~10% of Nvidia's business.

Until they manage to pull off UDNA and if it would actually deliver by matching Nvidia's technology stack, IMO there is no talk about hurting Nvidia.

This whole RDNA4 schtick is nothing more than a stopgap measure to keep Radeon ship afloat until UDNA hits proper.

I am sure the whole goal of this thing is merely to try to hold on to whatever market share and not ending up 2025 with a loss, while UDNA is cooking.

 

[Floppi]

AMD won't even tickle Nvidia's balls and lets not kid ourselves about it. All AMD can hurt Nvidia for with RDNA4 is a small fraction of ~10% of Nvidia's business.

Until they manage to pull off UDNA and if it would actually deliver by matching Nvidia's technology stack, IMO there is no talk about hurting Nvidia.

This whole RDNA4 schtick is nothing more than a stopgap measure to keep Radeon ship afloat until UDNA hits proper.

I am sure the whole goal of this thing is merely to try to hold on to whatever market share and not ending up 2025 with a loss, while UDNA is cooking.

UDNA4 means only crappier silicon for gaming gpus, thats it.
UDNA4 means AMD matching Nvidia exactly on RTX.
AMD can only hurt Nvidia with lower prices, only this way they will force Nvidia to lower margins.

 

[drivinfast247]

If the 9070xt can equal a 4080/7900xtx in both raster and RT for less than $700 I'll probably pick one up for a 2nd gaming only build.

 

[Gururu]

Reports showing 9070@$549 and XT@599, at least in China. This is pretty good if hold in U.S.

 

[adbatista]

Reports showing 9070@$549 and XT@599, at least in China. This is pretty good if hold in U.S.

Confirmed

 

[thestryker]

While I think the $50 gap between the 9070 and XT is too small $600 for something that should be around the 5070 Ti in performance seems like a good deal. Now we've just got to wait a week to see if the official slides were blowing smoke or not.

 

[Gururu]

Happy to be wrong on XT's MSRP, which are at $599USD and $549USD, although that's the easy part. Hard part will be AIB pricing (of OC models, as MSRP will be scalped to zero) and availability.

Get your buy bots tested and ready to go.

Microcenter is best bet where I live for picking one up at MSRP. I wonder if MC is going to go online reserve like B580 or first onsite like 5070+.