News AMD Radeon RX 9070 series prices leak on Micro Center — starting at nearly $700 for XT versions

[Alpha_Lyrae]

The unrealistic 9070XT prices here are not going to get Nvidia to lower the prices of the 5070 Ti that many of you obviously want instead ...

 

[spongiemaster]

Some of you people will just never learn that gaming GPU's are the lowest of the low on the totem pole for these companies. It isn't 2015 any more when 80% of Nvidia's revenue was from gaming, or AMD was being kept afloat by GPU's for consoles and PC's. The fewer dGPU's these companies sell, the more money they can make allocating their wafers to more lucrative markets (AI for Nvidia, CPU's for AMD). That's all the shareholders care about. Lower prices to increase market share is of zero importance to these companies. That's unlikely to ever change. The only way dGPU's become a priority again, is if Nvidia spins off their gaming division into another company that only caters to the gaming market. Same goes for AMD, but there is no reason to believe there is any chance they will do that.

 

[YSCCC]

I don't know why these are always getting compared to Nividia msrp. You're going to get a 5070ti for $800?

The cheapest 4070ti on Newegg is currently $1,100.

because of 3 things

1) ppl always thinks Nvidia value their card at $750, so the newegg $1100 is "scalper" price and will fall down eventually

2) when say both are priced at $750 MSRP, one you can find at $750, the other scalped to $1750, the perception is that the scalped parts is worth double of the price to the $750 unscalped one, it's all about perception. And TBH, it's not $75 vs $110, at $700+ it's already in the range where ppl stretch their bank and savings for a major spending, ppl won't justsave $250 and go for the "not worth it" product where "even scalpers don't bother"... and will keep on checking price and availability daily on the "better product".

3) It's all about first impression, subsequent discount or the competition being scalped won't make anyone think you are pricing it great and only you are unsuccessful in your product segmentation, when the initial hype isn't there, good luck to gain mass attention on subsequent review, the reviews out day 1 will be "it's MEH compared to Nvidia" and a year later when ppl search on google or youtube they will find that 1 year old comparision and still go for you competition 90% of the times

 

[btmedic04]

If AMD is serious about increasing its market share, then $549 for the xt and $499 for the non-xt need to be the prices. Whether we see this on launch day or a quarter or two after launch is entirely up to AMD. Nvidia has fumbled with the 50 series and it would be incredibly short sighted if AMD launches at these higher prices.

 

[YSCCC]

>AMD could very well see 9070 XT and 9070 immediately sell out, with some AIB models going for several hundred more than the baseline MSRP.

Funny to see people bemoaning the $700 price, when that and the $730 card will be gone within an hour of launch, if not a few minutes. Scalpers know what they're doing. So, yes, the "$550 or bust" people will definitely not be buying, because there won't be any $700 cards left to buy. The real street price will be the $900 SKUs that remain after scalpers are done.

Peeps may argue that there's a lot of stock, that AMD has stockpiled since Jan. Maybe so, but it's a virtual certainty that AIBs will concentrate on the OC models, and the base model will have the smallest allocation.

One disincentive for scalpers is that ROI won't be as good for 9070XT as vs Ti, because of the $900 SKUs available, and 9070XT's larger overall stock level. Vendors are smart as well. Their preemptive price action will divert much of the excess revenue to themselves. To ensure this, base SKU will have minimal allocation.

People keep wanting to compare pricing and bang/buck to the previous gens. I don't think it has sunk in for people that the "old days" are over and done. The AI wave plus the tariffs plus other protectionist actions have created thee perfect storm of rising prices.

AMD fans keep saying that AMD has to gain marketshare or else it's d00med. AMD doesn't care about GPU market share(nor does Nvidia), because it doesn't move the needle. AMD has won market share in desktop CPUs from Intel, which is a larger market than desktop GPUs, but nowhere do you see that in their stock performance. If anybody bother to read AMD's earning calls, nobody ever said that gaming GPU is what they'll be focusing on. It's all AI.

The proof is in the pudding. If AMD wanted to lowball on price (to win market share), it would have its own reference model, and not put all pricing action into the hands of AIBs. AIB don't care about AMD's market share. They won't sacrifice margins for AMD's sake.

Honestly, I don't want to rub any more salt into wounds, as the situation is pretty terrible as it is, but it's pure entertainment reading some of the conspiracy theories that pop up--like how Nvidia will flood the market with MSRP Ti's to "teach AMD a lesson." Wow, yeah, OK.

BTW, getting more marketshare by lowballing on price does not work, because most of the gains you (AMD) get will be price-sensitive people. So you can keep your products at 30% or whatever level lower than the competition to keep those people, going forward, and thereby destroying your brand equity, or you can raise your price back to normal, and they'll run off to whomever has the lowest price. It's idiotic.

This is so wrong...

AMD themselves come out and said multiple times they let go of the highend and focus on the midrange to gain market share.....

 

[Amdlova]

This is the worst fanboy comment I have read in a long time, like any people who have an Nvidia card are just idiots who blindly listen to their even dumber friends, and AMD users are smart people who can think by themselves.

I tried to go with AMD two years ago. I was super excited when I managed to secure a 7900XTX on Newegg. I fought with anyone online who was saying AMD was bad while waiting for the card to arrive. Then I received it, installed it, did the ddu stuff in safe mode, played some games. I returned it 3 weeks later and bought a 4080 instead. It took me less than a month to realize that what people were saying was actually true. It was a powerful card, but one of the worst experience I have ever had with a GPU. I bet people with AMD cards are so used to the crap that they don't even notice it anymore. It's the allegory of the cave. When you don't know any better, you think you are just fine and everyone saying it's not good is lying to you.

Sorry for your story... If you do more than. Game your machine... Amd graphics are not recommended for you. Just remember the old Fx days when the AMD has the first true octa core CPU. Amd fans everywhere trying to put some effort, promoting that cpu are great. Great to put it on a bin, thank God jumped from a phenom II 945 to a Intel i5 2500k.
Amd fans are the W.

 

[ingtar33]

AMD Radeon RX 9070 XT and non-XT GPU prices leak on Micro Center website.

AMD Radeon RX 9070 series prices leak on Micro Center — starting at nearly $700 for XT versions : Read more

they f-ed it up. seriously. cannot stop stepping on their manhoods can they?

this is a card around the 7900GRE in performance, that's a 550 card. you can still buy them for that price. and amd seriously killed the launch with it's own product lineup. this is sureal stuff here. the one price they shouldn't go near (700) they picked like they're addicted to bad reviews.

this should be a launch price of $550 hell, all things being equal, the launch price should be 450, with the 9070 coming in at 300. but no. they really want to make sure nvidia's market share hits 95% this time next year. on a year where nvidia has the worst product launch in memory, amd will lose market share, and this time i can't blame the consumer.

I wouldn't even buy a 700 9070xt when i could get a 900 5070ti. at that point if youre going to drop 700 on a card might as well go to 900. furthermore, and this is what will really kill this launch. nvidia's 5070 will probably launch around 550-600ish... and while it will be inferior to the 9070xt, i guarantee those ray tracing numbers will be pretty close. utterly killing this launch before it happens.

 

[Gaidax]

The market will decide what the actual price is as usual.

All these plans about how cards will launch with this or that price, go belly up real fast, as was evident with Nvidia.

 

[Gaidax]

If AMD is serious about increasing its market share, then $549 for the xt and $499 for the non-xt need to be the prices. Whether we see this on launch day or a quarter or two after launch is entirely up to AMD. Nvidia has fumbled with the 50 series and it would be incredibly short sighted if AMD launches at these higher prices.

It's simply an unrealistic price.

My expectations is that the first 2 months those 9070XTs will go for around 900 bucks the minimum. The initial base models for 700 bucks or whatever will get sold out in hours, and then only premium models will remain which probably will sell fast too.

 

[ingtar33]

>AMD themselves come out and said multiple times they let go of the highend and focus on the midrange to gain market share.....

Oh, AMD will definitely gain market share, if only because of paltry Nvidia GPU supply. It just won't gain share by lowballing its products.

You may not realize it, but it's incredibly self-serving, not to mention incredibly unpersuasive, to tell companies to lower their prices by so much that it will "impress" buyers to buy. It comes off as lazy rationalizing so that you can get stuff for cheap.

"Oh, 20% didn't do it last time? Take off 30% then! Surely buyers will come flocking, and you will have market share success!" So, if 30% doesn't do it this time, what's next? 50%? Free? Surely AMD would get 100% market share then?

i agree in principle, but this pricing is outrageous. by most leaks this card performs somewhere around the 7900gre maybe a little better, but not better then the 7900xt. the 7900GRE is a $550 card. the 7900xt is a $750 card.

they're pricing this against their own product line, not against nvidia. so when the 5070 launches and comes in about 20% slower then the 9070xt, and is priced around 550, guess which card people will buy. theyll buy the 5070, and amd will be cutting prices on the 9070xt before easter.

worse everyone knows this will happen. so they won't buy it at 700. they'll wait. and get tired of waiting and spend that money on nvidia.

 

[TerryLaze]

This is so wrong...

AMD themselves come out and said multiple times they let go of the highend and focus on the midrange to gain market share.....

For AMD marketshare has a slightly different meaning than for us.
They can't afford to turn the amount of wafers they can get access to into high end GPUs that will use up a big part of that wafer allocation giving them a high margin on each card but very few cards.
Making only mid to mid-high card they get the best balance of margin per card produced. They get a higher market share by having more cards to sell and all of them together giving them a higher margin than if they also made top end cards.

 

[YSCCC]

For AMD marketshare has a slightly different meaning than for us.
They can't afford to turn the amount of wafers they can get access to into high end GPUs that will use up a big part of that wafer allocation giving them a high margin on each card but very few cards.
Making only mid to mid-high card they get the best balance of margin per card produced. They get a higher market share by having more cards to sell and all of them together giving them a higher margin than if they also made top end cards.

I am pretty sure that is not the case, they are delaying the launch to wait for Nvidia's show on their new lineup to precisely trying not to overyprice and make them DOA on shelves, which, apparently, if they are putting at $700, will do exactly no benefit to them compared to launch in Jan, if your arguement is true they don't remotely need to delay the release.

 

[Thunder64]

Because it's obvious that prices are all kinds of messed up right now. Looking at the "cheapest XYZ you can find" is an exercise in futility at present, since virtually everything is sold out. Only the RTX 4060 and RX 7600 XT / 7600 are basically at MSRP. Also Arc B570. Everything else may be anywhere from $50 to $500 or whatever off of MSRP. But they're not going to stay that way, precisely.

We don't know for certain where things will eventually settle. Tariffs could cause problems, AI could continue to eat up all the wafers, etc. But we do know the current market was sold out of midrange and higher GPUs for a couple of months, so anything in that category is affected. If they continue to be sold out, yes, these prices could become the new norm. But Intel and AMD in particular have reason to potentially step in and increase the supply of their parts. (Nvidia less so, as it has a ton of data center orders to fulfill.)

RTX 4060 Ti and above are expensive now not because of demand, so much as because there aren't any more being made. Same goes for RX 7700 and above. And the same things that are impacting Nvidia prices are going to impact AMD prices. AMD could very well see 9070 XT and 9070 immediately sell out, with some AIB models going for several hundred more than the baseline MSRP.

I look forward to your 2.5/3 star review. Despite Nvidias worst launch in a long time, if not ever. Who cares about cables and missing ROPS?

 

[TerryLaze]

if your arguement is true they don't remotely need to delay the release.

Of course they do need to wait to not overprice, that doesn't change.
With fewer high end cards they would still have fewer cards and would still make less money because they would still have to charge less than nvidia.

 

[Gururu]

Par for the course. No betrayal or desire to disrupt (innovation or value) the market. Milk it while you got it, I guess. Since we are not likely seeing a revolutionary innovation, I would have hoped for a like-Intel value disruption, say $400-550 range for the products for the long game, letting the media do your advertising for you. The risk is high though, because the flagship owner is going to get all the attention, probably forever now.

 

[oofdragon]

AWESOME price! At $650 MSRP and being a faster card than the 5070 Ti, no missing rops lottery, no risk of flame, the XT is a no brianer already. Now the 9070 absolutely SPANKING and STOMPING all over the 5070 at same price is so good to see

 

[Gaidax]

Everyone's a critic here, but I'm not sure how people expect AMD to have a whole Radeon gaming division operate at razor thin margins.

It's barely profitable as is, as a matter of fact they operated at a loss last year there. They are not in the position to be tossing freebies on that front.

Now true, as a customer - not my problem. Agreed. But still, it's a bit more complicated than "just toss out high mainstream GPUs at 400-500 bucks". AMD's issue is lagging behind in technology in this case, can be mad about Nvidia all day long, but they do have the superior product stack at the moment.

 

[Floppi]

AMD needs to be as cheaper as they can, the price will rise from scalpers but if they launch with high price Nvidia wins, so AMD needs to make Nvidia bleed and go as low as they can.

 

[Notton]

Everyone's a critic here, but I'm not sure how people expect AMD to have a whole Radeon gaming division operate at razor thin margins.

It's barely profitable as is, as a matter of fact they operated at a loss last year there. They are not in the position to be tossing freebies on that front.

Take a look at Intel GPUs?
They are well documented for pricing it with narrow margins while they gain traction.

The reason why AMD Radeon division operated at a loss last year was due to decrease in semi-custom revenue. So that's PS5/Pro and Xbox.

In fact, Radeon division doesn't have to operate at peak profitability with AMD's strategy of selling an iGPU attached to a CPU/APU. It's part of having a diverse product stack. If one division dips low, you can cover it with another.
However, what you do need is brand recognition, that "hey, our GPUs are excellent value and you want them in your devices".
If the message is: "our GPUs are meh, but they're attached to an excellent, but premium CPU" well, that's not great.

Because when you don't have that, and nvidia/mediatek launches an ARM+RTX, AMD as a whole will be in a worse position.

 

[JeffreyP55]

Nope. The problem is the tariffs will take effect shortly on all chips. 25% and higher. You aren't going to find anything for "MSRP" shortly. Well, that is assuming you live in the US. If you live elsewhere, you are probably good.

10%. Canada and Mexico 25%. Except for a 50xx, I purchased all the goods for a new PC last December.

 

[JarredWaltonGPU]

Take a look at Intel GPUs?
They are well documented for pricing it with narrow margins while they gain traction.

The reason why AMD Radeon division operated at a loss last year was due to decrease in semi-custom revenue. So that's PS5/Pro and Xbox.

In fact, Radeon division doesn't have to operate at peak profitability with AMD's strategy of selling an iGPU attached to a CPU/APU. It's part of having a diverse product stack. If one division dips low, you can cover it with another.
However, what you do need is brand recognition, that "hey, our GPUs are excellent value and you want them in your devices".
If the message is: "our GPUs are meh, but they're attached to an excellent, but premium CPU" well, that's not great.

Because when you don't have that, and nvidia/mediatek launches an ARM+RTX, AMD as a whole will be in a worse position.

Intel GPUs? Intel's GPU division has been bleeding red since it launched. Maybe it will do better with Battlemage, but Intel was so far behind on GPUs it basically didn't have a choice in how to attack the market. Even though Battlemage is selling out (for B580, not B570), I don't know that Intel has actually shipped that many GPUs.

AMD has to price the cards appropriately. Losing money on GPU sales isn't going to work. What AMD really needs to do is price the cards as high as it can get away with — that's a business decision. If chopping $50 off the price makes them more attractive to buyers and they sell out... then AMD wonders if they would have sold out anyway. And the answer right now is yes.

 

[beyondlogic]

this is completely stupid it should be closer to 600 usd tops. this is just setting themselves up for failure. they need market share not to be seeing short term gains.

ill be buying battlemage and supporting intel over this ( yes intel of all companys) till amd gets a clue.

and NVidia gets out of its own echo chamber.

 

[Gaidax]

Take a look at Intel GPUs?
They are well documented for pricing it with narrow margins while they gain traction.

As stated by one certain Steve, Intel literally need to wrap their GPUs in packages made out of dollar bills to sell them. It's a whole other game there, where Intel tries to even enter the market.

AMD on the other hand runs the gig for 20+ years, they have a loyal customer base, a well-hated green big bad AND they are going to release these GPUs right at the point where there is a massive shortage of alternatives.

There is no reason whatsoever for them to price it lower than $700, especially because they're not really in the position to do so given the losses.

And as I said, you won't even be able to buy it at $700 for more than 30 minutes. Let's go crazy, they could toss it out at 500 too and it would correct itself to 900 anyway, with more going to AIBs and retail chains.

 

[Taslios]

If AMD's prices are ACTUAL price rather than imaginary price... this would make it about $300 to $400 less than the 5070 ti.

Some leaked reviews show the XT should beat the Ti in just about everything including Raytracing (take with a whole ocean of salt until multiple reviews go live).

IF both of those are true only nvid fanboys will still buy the RTX over the Radeon...

IF
whoooole lot of IF there.

 

[Gaidax]

If AMD's prices are ACTUAL price rather than imaginary price...

That remains to be seen.

I, personally, do not share that optimism. I bet for a few good months you will be seeing these selling for $900 give or take $50.

Unless AMD has some insane massive stock that will somehow end the whole world GPU shortage, the prices will creep up above MSRP, especially given it's a pure board partner launch.