News AMD: RX 9070 and RX 9070 XT MSRPs are real, but some cards will be priced at a premium

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On Amazon, the XFX 9070 XT overclocked cards were selling for $250 over the vanilla version, which turns out to $850 instead of $599. Regardless of the performance bump, that gets close to the 5080 MSRP once stock is readily available.
 
"It is inaccurate that $549/$599 MSRP is launch-only pricing," said Frank Azor, head of consumer and gaming marketing at AMD. "We expect cards to be available from multiple vendors at $549/$599 (excluding region-specific tariffs and/or taxes) based on the work we have done with our AIB partners, and more are coming. At the same time, the AIBs have different premium configurations at higher price points and those will also continue."
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...why would an AIB make msrp models when the prift is low compared if they make premium models and make mroe money?

you will never see msrp models in 3 months.
afaik no AIB is required to offer msrp models for any set of time and is up to them to choose to or not.
 
hotaru251 said:
...why would an AIB make msrp models when the prift is low compared if they make premium models and make mroe money?

...
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Well, that's especially true when demand significantly outstrips supply. When we're operating under a "normal" gaming dGPU market, lower-priced models provide a wider casting to net buyers; moreover, scale can make lower margin items more profitable in the end, e.g. 100 units x $10 margin = $1000 profit vs. 30 units x $30 margin = $900 profit.
 
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hotaru251 said:
...why would an AIB make msrp models when the prift is low compared if they make premium models and make mroe money?

you will never see msrp models in 3 months.
afaik no AIB is required to offer msrp models for any set of time and is up to them to choose to or not.
Click to expand...
As far as I know AIB’s aren’t required to offer MSRP models and make sure they stay in stock, but Nvidia was offering both carrots and sticks to AIB’s back when the 20-series was current because the optics of no one following MSRP is bad, and I expect both them and AMD still do.

Making only the most premium models only works for AIBs if stock from both GPU companies remains poor. XFX can’t expect to sell $850 models and nothing else if Sapphire and Powercolor are selling cheaper 9070XTs and/or Nvidia actually gets some 5070Ti inventory.

“Excluding region-specific tariffs” is probably the dangerous phrase for the US market, because that’s set to hit tech almost across the board, and what isn’t hit won’t have enough supply to keep up with demand.
 
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From what I've seen, the various retail stores had 100 to a <1500 MSRP 9070XT's available, but the demand outstripped supply.

I assume it's the perfect storm of little to no availability of RTX 50 series and AMD offering a good deal this generation.

I even see some people buying discounted RX7000 series.
 
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No one should ever listen to what Frank Azor says. Never. "Encouraging" retailers to sell at MSRP? That is a totally meaningless statement. Everything retailers have said and done since launch indicate they have no intention of selling cards at MSRP anymore. There is nothing AMD can do to make them sell at MSRP beyond paying out rebates per card with the stipulation that they sell at MSRP, which I doubt they are planning to do.
 
I'll believe they're real when I see it. I ordered mine from Amazon in the first five seconds. It was supposed to be delivered here this morning, now it's "delayed indefinitely"
 
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spongiemaster said:
...there is nothing AMD can do to make them sell at MSRP beyond paying out rebates per card with the stipulation that they sell at MSRP, which I doubt they are planning to do.
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I heard that AMD did just that with the 9070 XT launch. The Micro Center I got mine from had hundreds of cards, with around a dozen different models that were selling at MSRP. The issue now is that scalper bots rule the online buying scene.

Going forward, brick-n-mortar stores are where it's at for getting MSRP cards at MSRP prices.
 
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jlake3 said:
As far as I know AIB’s aren’t required to offer MSRP models and make sure they stay in stock, but Nvidia was offering both carrots and sticks to AIB’s back when the 20-series was current because the optics of no one following MSRP is bad, and I expect both them and AMD still do.

Making only the most premium models only works for AIBs if stock from both GPU companies remains poor. XFX can’t expect to sell $850 models and nothing else if Sapphire and Powercolor are selling cheaper 9070XTs and/or Nvidia actually gets some 5070Ti inventory.

“Excluding region-specific tariffs” is probably the dangerous phrase for the US market, because that’s set to hit tech almost across the board, and what isn’t hit won’t have enough supply to keep up with demand.
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It's going to be an interesting GPU market dynamic coming up as I firmly believe Blackwell supplies are going to be severely limited for at least 6 months to a year or even longer due Nvidia's fab allocations to maximize Ai profit. There's no pandemic supply chain issues like there were with Ampere. Ada was even built with a new supplier and on a new process node and there was much better supply. Nvidia's lack of official PR saying "sorry we had a poor launch, we're going to flood the market soon" indicates this poor availability is on purpose.

The only things that would reverse this trend is an Ai crash, which is unlikely, or Nvidia sees enough market share erosion that it finally lights a fire under their bottoms... Remains to be seen if AMD can get enough production going to do that...
 
If Nvidia can fix their horrible 572.xx drivers and ship a good amount of cards to the retailers so the prices get back to normal, all this "AMD gonna take the crown and save PC gaming" will go to trash. There's no way I would pay 900$ for a 9070 XT, if I can get a 5080 for 1000$ and I'm certainly not the only one.

I look at this launch and tell myself that Nvidia and AMD made me save hundreds of dollars since my 4080 still stands just fine against those cards anyway. But I'm getting really concerned about the future. Will I be able to upgrade in two years without spending 2000$ on a 500 W TDP card?
 
hotaru251 said:
...why would an AIB make msrp models when the prift is low compared if they make premium models and make mroe money?

you will never see msrp models in 3 months.
afaik no AIB is required to offer msrp models for any set of time and is up to them to choose to or not.
Click to expand...
The verbiage indicates that AMD is probably subsidizing MSRP cards which means AIBs will make however many are covered. Of course this does nothing with regards to retailer pricing since AMD doesn't distribute the cards.
 
alceryes said:
I heard that AMD did just that with the 9070 XT launch. The Micro Center I got mine from had hundreds of cards, with around a dozen different models that were selling at MSRP. The issue now is that scalper bots rule the online buying scene.

Going forward, brick-n-mortar stores are where it's at for getting MSRP cards at MSRP prices.
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Yes, that's just for the launch GPU's. It's not a long term solution that AMD is going to continue doing, which is why everyone besides AMD is saying there aren't any more MSRP cards going forward.
 
spongiemaster said:
Yes, that's just for the launch GPU's. It's not a long term solution that AMD is going to continue doing, which is why everyone besides AMD is saying there aren't any more MSRP cards going forward.
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Until supply meets demand and the price drops back to MSRP levels or even slightly below. People just need to chill and get over the FOMO feeling. Tariffs could have unintended consequences for the economy with people deciding to hold off on nonessential purchases. Some economists are even saying we could see another depression as a result of tariffs.
 
Heat_Fan89 said:
Until supply meets demand and the price drops back to MSRP levels or even slightly below. People just need to chill and get over the FOMO feeling. Tariffs could have unintended consequences for the economy with people deciding to hold off on nonessential purchases. Some economists are even saying we could see another depression as a result of tariffs.
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The problem with that plan is that we don't know what Nvidia is going to produce. Nvidia controls 90% of the market currently, If they cut production by just 10%, AMD has to double their production to make up for that market shortfall, and they're not going to do that since it will cost them tons of money.

If tariffs take hold, we're not going to see MSRP cards. No one is going to eat that cost.
 
spongiemaster said:
The problem with that plan is that we don't know what Nvidia is going to produce. Nvidia controls 90% of the market currently, If they cut production by just 10%, AMD has to double their production to make up for that market shortfall, and they're not going to do that since it will cost them tons of money.

If tariffs take hold, we're not going to see MSRP cards. No one is going to eat that cost.
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That is all possible but we could be heading into economic and financial firestorms. We will need to see how this all plays out regarding higher pricing. We are already seeing consumers choosing store brands and buying from Walmart to save money. Those purchases are essential than buying a videocard.
 
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