To the last 3 guys who quoted/replied off my post, yes it might sound like a load of hokum, but take OFF your informed person hat and put ON your uninformed one. Those who dont take an interest in pcs or gaming, or no nothing about substantial about the general subject, can both easily be baffled and impressed by the words "native quad core" or what have you. Numbers and impressive sounding names and features CAN sway many a uninformed consumer when confronted by them by the salesman or tv or newprint adverts upon pondering or buying a new / first pc. Yes it sounds guff but yes it is very much marketable. Yes it iss dumn but architectural specifications and impressive adjectives are to consumers what shiny things are to magpies. Hence p4s were very successful products for intel, hence amd and cyrix used the pr/+ system to mark their products, hence people will buy cheap crap gpus with 512mb of vram because they think that high number has an effect or donates real ability. You can debate the merits and falsehoods of this entire way people are irrationally influenced by advertising, but gentleman, it is real, it is happening right now, and it will continue to go on.
The gigahertz wars were indeed pathetic, and it eventually all came a little undone for intel, but win it, in that they pulled the wool over many peoples eyes and made alot of money from a poor product, they certainly did. I know I know a better product makes better advertising, but a poor product can also be spun very well. #see above.