AMD to Ditch the ATI Brand for Radeon Graphics

[lradunovic77]

ATI has legacy and that name is known for a long time. Whoever did research on AMD part did it absolutely wrong. People know ATI and they think of video cards right away. What will happen is that AMD is going to lose sale big time, just sit back and watch.

 

[Guest]

Ruby will not be forgotten. RIP!

 

[winner4455]

RIP ATI

 

[JOSHSKORN]

It'll still be ATI to me because I will refuse to admit I own anything with the letters A-M-D.

 

[omnimodis78]

[citation][nom]nforce4max[/nom]Sigh another great brand gets the axe. I still remember STB and Power VR. I still got a few trident cards around. ATI will be missed but not forgotten. Nearer My God To Theehttp://www.youtube.com/watch?v=4JvJJCw4Plg[/citation]
With all due respect, did you read the article? Do you even know what "ditching the brand" means? ATI isn't being axed, as ATI is an AMD 'brand' which AMD now decided to, for no other reason than marketing, redesign. It's just a sticker, the logo, etc which are being redesigned, without any critical change to the operations of the AMD's graphics division. Who the hell cares about a logo?! Relax and enjoy the products and pray that nvidia's new, shocking success continues to roll so that the prices come down and stay down! Stop caring about brands...

 

[lradunovic77]

AMD Radeon HD 6870 -> just sounds wrong.

 

[ksampanna]

R.I.P.

 

[cronik93]

Its only a name .

Everything will be the same.

They will be throwing the same garbage drivers at us like always.

 

[waikano]

Oh man, I am going to miss the ATI brand, my first Video Card was an ATI EGA card way back when. And although the change was inevitable ATI will be missed.

 

[N.Broekhuijsen]

Happy to know I just ordered one of the last true ATi cards. 5870 underway

 

[kamen]

Whats up with people saying they like the old ATI logo over the new AMD logo. It's the exact same red logo. In all reality AMD is dropping most of their green cpu and chipset logos for a simple red ATI logo that only says "Vision". AMD will now be using the former ATI red logo much more prominently.

 

[pozaks]

[citation][nom]nforce4max[/nom]Sigh another great brand gets the axe. I still remember STB and Power VR. I still got a few trident cards around. ATI will be missed but not forgotten. Nearer My God To Theehttp://www.youtube.com/watch?v=4JvJJCw4Plg[/citation]
PowerVR is still around. They're doing quite well, actually, with their chips in nearly every goddamn phone made in the last 3 years.

 

[Marco925]

ATI will live on! In everything but its name.

 

[Diabolix]

I loled @ the notebook with the Intel CPU's in AMD's adds for the OEM branding.

 

[jerreece]

I guess I'm the exception to the rule. Because I've ALWAYS called them ATI, even today. Radeon isn't part of my vocabulary at all. It's an ATI 5850, or an ATI 5770. Not a Radeon 5850 or 5770.

It's like called the GTX 480 a "GeForce" instead of an nVidia product. I just simply don't do it. Personally, I think ATI and nVidia are stronger than Radeon or GeForce. But that's me.

 

[SlickyFats]

Wait, what?!? No! Seriously, when people ask about my computer or graphics card I always tell them it is an ATI. I would never say just Radeon because not enough lower tech people know what the heck that is with saying ATI Radeon. I have always been a loyal ATI consumer (heck I won $10,000 to BestBuy through ATI) and I will hate to see the name go.

 

[jerreece]

Say goodbye to the old logos and say hello to the new ones with the ATI stamp.

Errr... you mean the "new" ones with the "AMD" stamp? The whole article is about how "ATI" is going away.

 

[pharge]

[citation][nom]Diabolix[/nom]I loled @ the notebook with the Intel CPU's in AMD's adds for the OEM branding.[/citation]

Agree....

Hope next time people will not get confused when they are asked to buy an Intel/AMD latop for their kids....lol

 

[COLGeek]

As long as AMD keeps releasing good products, does it really matter? Sure the ATI brand is nostalgic, but it is the quality/performance of the products that keep customers coming back.

 

[Guest]

seriously it's been 4 years!

if the spirit of ATI had died it had plenty of time to die, it's been all AMD for a while now and i dont think they done too bad a job so far

Its sad but true in the modern era of mega corps, corporate branding is not so much important as product recognition, team jerseys are no longer sponsored by Sony and Microsoft, they are sponsored by ps3 and xbox360. Sony learned this lesson the hard way by letting their walkman brand die off (recently reinvigorated into smartphones and mp3 players), in the long term Radeon is more important then ATI, frankly no one cares as long as Radeon carries on as a competitive product, as said it's been AMD for a while now, ATI has disappeared long while now

 

[Pyroflea]

Gonna take some getting used to, can't recommend ATI anymore. Hmm..

 

[kcorp2003]

tech geeks will know the difference even if a new type of graphic cards will come out with different branding names from the previous generation. I won't miss anything as long the technology keeps improving and easy to idenify it in their ranks through model branding.

 

[iqvl]

It doesn't really matter if they change the name or not, because

the spirit of ATI lives on

 

[scook9]

"Entaru Adun ATI!"

 

[elbert]

AMD's fusion will only end the need for integrated graphics on the motherboard. To give up the brand recognition of ATI for the standalone GPU's is a poor ideal.