I don't think it is "dirty" per say to offer 16GB and 64GB but I do think the lowest Apple storage option should be 32Gb like my three year old Windows Phone. At least with 32Gb you know you will have decent space after the OS. Or why don't they stop what their real dirty tactic is and add expandable memory like every other brand does. If I can buy a 64Gb MicroSD for $20 why does it cost me $100 more to gain only 48GB? That is dirty. I love this new phone, the specs at least, as I went from the iPhone 5 to a Lumia which I absolutely love btw. I agree with the poster who said sell your Apple stock. I don't truly see where the company is headed. They put out less powerful iMacs etc. and charge a premium for absolutely everything just to say "I have an iPhone/iPad/iMac". Desktop-wise Windows 10 is going to cream them in the future when using Intel chips and chipsets. Lightning? How about a more universal USB 3.1 Type C? Every other company is finding success in the way the consumer feels about the value aspect of what they purchased. Apple doesn't give good value. I loved my iPhone 5 but after having a 4 and 4S I wanted something different and I'm glad I did because using a Microsoft PC along with a Windows Phone gives a really great experience which I am certain will only get better as devs start to realize that the iPhone is now the phone our parents all have and consumers want value, good specs, expandable memory (200GB for the Lumia 950XL on top of stock 32GB!). As someone who has built my own PC I don't see the value whatsoever in an Apple PC laptop or desktop. They overcharge for absolutely everything. Routers, cables, phones, tablets, PC's by far, anytime you want a step up it costs a huge premium. Now if they offered the SE with expandable memory I think they would have had a runaway success but they didn't. Also for the poster that didn't understand the comment about margins/marketshare I assume he meant the same price for 16/64GB and 64/128GB not offering the same phone with double the memory for the same price as that makes no sense at all. Sometimes I don't even realize how some of the commenters get to this website haha. Techy they are not. But my honest opinion, using every OS and 32/64bit phones/tablets with varying storage options I think Windows Phones and Windows 10 is going to be the setup most people will like the most, good value, expandable for cheap, high specs, many options, amazing phone displays and the cameras simply blow away the competition and as a Dad of a 6 yr old boy and 10 yr old girl the photos look so much better and having them printed out thru Shutterfly/Snapfish/Etc. makes them look sooo much better than iPhones. I just think that Apple has simply hit a brick wall once Steve Jobs passed and now its time for Microsoft to gain phone marketshare with their really, truly good and cheap lineup and IDK to me android is so blah I don't like it. My Lumia comes with stock OneDrive (cloud storage) of over 100GB and I can make a Word or Excel file whenever I need or want to edit something or write a new note. Try it out maybe you too will like it, but for me the SE looked so good until I saw the 16/64GB gap and the $499 price tag. Give me 32GB at $399 and you might have had me buy the wife one but I don't think so now. For less than that I can get an unlocked Windows Lumia 950 XL with a 5.7" 1440p display, expandable memory up to +200GB, eight cores, Windows Mobile 10 and a future that looks bright and not bleak and boring, running out of ideas. And oh yeah the Apple Watch? Bleh. I will take the Microsoft Band 2 any day for $175. Ok back to gaming on my Windows 10 Pro with 2 SSD's, 4 HDD's, 16GB DDR3 RAM and two MSI GTX 970's that I built for less than an iMac. Value. You either got it or you got an iPhone 6/6S. Just my $0.02.