[citation][nom]L0tus[/nom]Give me a break. Do you even know what you're talking about? Nvidia has 48.9% of the market and you think this is the beginning of the end?!If you knew anything about GPU history you would know that these back-and-forth battles are nothing new. It's a common feature in almost every competitive market. Nvidia is now the underdog just as Ari has been for quite some years now.[/citation]
I guess you don't know much about this. It hasn't been back and forth for a while, and that's the problem for NVIDIA. They've released another bomb, and AMD has hit the market perfectly. Again.
Their revenues are suffering badly already. They've lost the lead in market share, which is huge since they had such a dominant position for quite some time. It's huge news to lose 10.4% market share. It's huge news to report well over $100M less revenue than expected for a company the size of NVIDIA. When is the last time you saw either?
Also, what you're confused by, among probably many things in life, is that NVIDIA just took the last shot. This wasn't AMD releasing a new generation and having better products, this was NVIDIA and still having greatly inferior products.
Guess what happens next? AMD releases new products, that extend their advantage even more, hurting NVIDIA even more.
NVIDIA is already bleeding. They can still get out a next generation, but if that fails, they'll start their death spiral and need to be bought out. It's expensive to design GPUs, and they are so far behind (consider cost to make, as well as power consumption), they'd have to almost completely abandon their design philosophy. I don't think they want that, since they already see they are a dying company without a CPU (as GPUs more and more will come on-die), so they have to make the GPU more than a GPU. By going that way, they have compromised their designs, but not made much impact getting their GPUs into much non-graphical roles. Maybe they will, but I doubt it.
The GF104 was something of a reverse in that direction, being designed more for pure GPU, but it's still a pile of junk, from a design perspective. Reviewers get very confused because the price/performance is pretty good, and from that perspective it is good for the buyer, but, it's still the same size as the 5870, and performs far worse. That's a bad design. But, it's still an improvement.
They need to get their next design right, or they're in deep trouble.